In a bid to tap the growing kids’ market, Reebok, under its Reebok Juniors brand, has introduced an entire of sports gear comprising apparel and footwear. Reebok Juniors has also launched its first communication, ‘Made to Play’, to support this launch. The range is targeted at kids in the 4-14 age-group.
The company would be setting up exclusive Reebok Juniors stores across the country. Seven such stores have already been set up in Delhi, Mumbai, Bangalore, Hyderabad and Kolkata.
Shamim Sajid, Executive Director Marketing & Product, Reebok India, said, “Reebok’s ‘Made To Play’ promotion highlights a kid’s constant desire for action. Kids have sports on their mind most of the time and aspire to be a leading sport star. Reebok celebrates this uniqueness of kids and helps them fulfill their potential by providing them products with path breaking technologies.”
According to company’s officials the campaign aims to make Reebok Juniors the brand for kids. The promotion would include a mix of conventional media such as print and OOH. Reebok has also organised online contests on the ‘Made To Play’ theme on gaming sites like Zapak. It has also tapped mediums like LCD screens in prominent food joints and malls in order to reach out to a maximum number of kids.
Apart from this, Reebok would offer a return gift of Rs 500 on purchase of Reebok merchandise worth Rs 1,000. This promotion spans major metros across the country.