Catch ‘em young seems to be the mantra for Fame India Ltd, which has created a unique concept called ‘Fame Reel Kids’, which is a five-day workshop that would be held in Mumbai, Bangalore and Kolkata. Fame Reel Kids would give children in the 7-15 age group an opportunity to make films and also act in them.
The pan-India workshop got underway in Mumbai from April 23, and would continue till May 1, 2008.
The kids would get the chance to be trained by theatre expert Laxmikant Shetgaonkar and director Imo Sing, winner of National Award for short fiction film.
Fame Reel Kids has been conceptualised by Abhishek Raina, Head of Marketing at Fame India Ltd, who said, “The workshops would help children showcase their acting, directing and scripting talents. Out of 100 kids, 40 kids would be chosen to make two short films from Mumbai. It is important that one moulds young minds and sets them in the right direction.”
Shravan Shroff, Managing Director, Fame Cinemas, said, “We at Fame are just trying to tap the children’s talent and instil in them the confidence to pursue their dreams.”
Fame will allot one exclusive screen for the programme in each city. A maximum 100 kids would be taken in for the workshop on a first-come-first-served basis. The five-day activities would be divided into different activities – the first two days would see Fame showcasing cult kiddie movies followed by workshops. The next three days kids would be taken through different aspects of movie making. Each kid would be given an opportunity to showcase his/her talent on the fifth day. A select group of 15-20 kids would be shortlisted to make a 15-minute movie.
The workshop would culminate in a grand premiere of the movies made by the participating children and an award function, which would be held in Mumbai in June, 2008.
Fame Reel kids is supported by B4UMovies (Television Partner), Spencer’s (Associate Sponsors), Westside Plus, Deccan Herald, TTIS, and Radio One (Media Partner).