Top Story


Home >> Kids >> Article

Disney Storybooks goes desi to woo more kids

Font Size   16
Disney Storybooks goes desi to woo more kids

Disney Publishing Worldwide (India), a division of The Walt Disney Company (India), has entered a licensing agreement with Popular Prakashan to publish Disney Storybooks in Indian languages. Already eight titles have been launched in Hindi and Marathi, while a title would be launched in Malayalam in March this year.

A Disney Publishing Worldwide (India) spokesperson said, “We are pleased to provide young readers across India with great Disney reading experiences in their own languages. The launch of this collection reinforces our commitment to localise our stories and connect with consumers through content that is relevant to their everyday lives.”

On the licensing agreement, Harsha Bhatkal of Popular Prakashan said, “Disney stories carry positive values and bring out the gift of imagination in children. We are excited to help promote family reading in local languages through these eight Disney titles.”

The eight titles available in Indian languages are ‘The Jungle Book’, ‘Aladdin’, ‘The Lion King’, ‘Winnie the Pooh’, ‘Bambi’, ‘Cinderella’, ‘Tarzan’ and ‘Peter Pan’. Published by Popular Prakashan, these Disney Storybooks will be available in full colour and priced at Rs 40 each.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.