Kids Disney Storybooks goes desi to woo more kids

Disney Storybooks goes desi to woo more kids

Author | exchange4media Mumbai Bureau | Friday, Jan 11,2008 6:57 AM

Disney Storybooks goes desi to woo more kids

Disney Publishing Worldwide (India), a division of The Walt Disney Company (India), has entered a licensing agreement with Popular Prakashan to publish Disney Storybooks in Indian languages. Already eight titles have been launched in Hindi and Marathi, while a title would be launched in Malayalam in March this year.

A Disney Publishing Worldwide (India) spokesperson said, “We are pleased to provide young readers across India with great Disney reading experiences in their own languages. The launch of this collection reinforces our commitment to localise our stories and connect with consumers through content that is relevant to their everyday lives.”

On the licensing agreement, Harsha Bhatkal of Popular Prakashan said, “Disney stories carry positive values and bring out the gift of imagination in children. We are excited to help promote family reading in local languages through these eight Disney titles.”

The eight titles available in Indian languages are ‘The Jungle Book’, ‘Aladdin’, ‘The Lion King’, ‘Winnie the Pooh’, ‘Bambi’, ‘Cinderella’, ‘Tarzan’ and ‘Peter Pan’. Published by Popular Prakashan, these Disney Storybooks will be available in full colour and priced at Rs 40 each.

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