Kids Disney, Lenovo to woo kids with Power Rangers themed PC

Disney, Lenovo to woo kids with Power Rangers themed PC

Author | exchange4media Mumbai Bureau | Saturday, Aug 04,2007 9:33 AM

Disney, Lenovo to woo kids with Power Rangers themed PC

Keeping in mind the growing younger tech savvy clientele, Lenovo and Disney Consumer Products have unveiled a limited edition Power Rangers Mystic Force themed desktop. The Lenovo 3000 H desktop features a vibrant red skin with the valiant superheroes of the Mystic Force series. The graphics have been designed by 3M’s technology division, 2 Controltac, with a view to appeal to children and youngsters of today.

Roshni Bakshi, Director, Disney Consumer Products (India), said, “Disney is combining cutting-edge technology with fantastic storytelling to create unique entertainment experiences that continue to delight consumers worldwide. Our brand represents an escape into a magical world, where Disney wonder, stories and characters come to life before your very eyes.”

Speaking on the launch, Rahul Agarwal, Vice-President, Marketing, Lenovo India, said, “Today, PC purchasing decisions in the family are largely driven by the demands and needs of youngsters. Besides being tech savvy, children today look for style and individuality, besides pure functionality. The Lenovo 3000 H limited edition Power Rangers desktop has been designed and developed keeping all these requirements in mind, making it the ideal computer for youngsters. This product has all the right elements blended into one - it’s personalised, stylish, fun, and most importantly, offers worry free computing for both parents and children.”

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