Top Story

e4m_logo.png

Home >> Kids >> Article

Disney, Lenovo to woo kids with Power Rangers themed PC

04-August-2007
Font Size   16
Share
Disney, Lenovo to woo kids with Power Rangers themed PC

Keeping in mind the growing younger tech savvy clientele, Lenovo and Disney Consumer Products have unveiled a limited edition Power Rangers Mystic Force themed desktop. The Lenovo 3000 H desktop features a vibrant red skin with the valiant superheroes of the Mystic Force series. The graphics have been designed by 3M’s technology division, 2 Controltac, with a view to appeal to children and youngsters of today.

Roshni Bakshi, Director, Disney Consumer Products (India), said, “Disney is combining cutting-edge technology with fantastic storytelling to create unique entertainment experiences that continue to delight consumers worldwide. Our brand represents an escape into a magical world, where Disney wonder, stories and characters come to life before your very eyes.”

Speaking on the launch, Rahul Agarwal, Vice-President, Marketing, Lenovo India, said, “Today, PC purchasing decisions in the family are largely driven by the demands and needs of youngsters. Besides being tech savvy, children today look for style and individuality, besides pure functionality. The Lenovo 3000 H limited edition Power Rangers desktop has been designed and developed keeping all these requirements in mind, making it the ideal computer for youngsters. This product has all the right elements blended into one - it’s personalised, stylish, fun, and most importantly, offers worry free computing for both parents and children.”

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers