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Disney launches 'That's so Raven' range of apparels

23-June-2007
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Disney launches 'That's so Raven' range of apparels

Disney Consumer Products (DCP) -- the business segment of The Walt Disney Company that extends the Disney brand to merchandise -- has launched ‘That’s so Raven’ range of apparels. The range will be available at select Westside stores across the country. Ranged between Rs 299 to Rs 399 for top wear, and Rs 399 to Rs 699 for bottom wear, the collection is lined for girls in the age group of seven to 14.

Roshini Bakshi, Director, DCP (India), said, “DCP is committed to delivering an exceptional product range and content which is locally relevant and appealing. In line with the growing awareness and popularity of Raven among young girls across India, we decided to launch this range of apparel and accessories.”

The very first ‘That’s so Raven’ apparel collection features an eclectic mix of fun details, casual looks and trendy cuts. Smart shorts, trousers, gypsy skirts and pants capture the fashion essence of the season. The collection also offers denims for teen girls to dress up for special occasions.

“We are making significant investments in the brand, and are working to increase consumer awareness and affinity with the unique Disney experience,” Roshini added.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.