Top Story


Home >> Kids >> Article

Disney launches 'That's so Raven' range of apparels

Font Size   16
Disney launches 'That's so Raven' range of apparels

Disney Consumer Products (DCP) -- the business segment of The Walt Disney Company that extends the Disney brand to merchandise -- has launched ‘That’s so Raven’ range of apparels. The range will be available at select Westside stores across the country. Ranged between Rs 299 to Rs 399 for top wear, and Rs 399 to Rs 699 for bottom wear, the collection is lined for girls in the age group of seven to 14.

Roshini Bakshi, Director, DCP (India), said, “DCP is committed to delivering an exceptional product range and content which is locally relevant and appealing. In line with the growing awareness and popularity of Raven among young girls across India, we decided to launch this range of apparel and accessories.”

The very first ‘That’s so Raven’ apparel collection features an eclectic mix of fun details, casual looks and trendy cuts. Smart shorts, trousers, gypsy skirts and pants capture the fashion essence of the season. The collection also offers denims for teen girls to dress up for special occasions.

“We are making significant investments in the brand, and are working to increase consumer awareness and affinity with the unique Disney experience,” Roshini added.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...