Top Story


Home >> Kids >> Article

Disney Channel to bring ‘Break Time Masti Time’ from October

Font Size   16
Disney Channel to bring ‘Break Time Masti Time’ from October

Disney Channel is launching ‘Break Time Masti Time’, based on the storytelling format, to mirror the fun, laughter and antics of 14-year olds during their school breaks. The programme will go on air from October and would be aired between 6 pm and 7 pm.

Every segment of ‘Break Time Masti Time’ would be of six-minute duration and divided into three mini-stories of two minutes. This innovative format would be a natural extension of the channel’s programming philosophy of being a part of real kids’ lives. This format show is already popular in Italy, Australia and the US.

Antoine Villeneuve, Senior Vice President and Managing Director, Walt Disney Television International (India), said, “Disney Channel aims to connect with the audience through their own idioms. ‘Break Time Masti Time’ reflects the lives of teens, their dreams and their aspirations. It echoes the voice of its audience through its distinctive themes, characterisations and unique storytelling technique.”

There are nine main characters that have to deal with typical problems of kids their age, such as surprise tests, competitions, quiz contests, Rose Day, and so on. Each character has a unique personality. It is a varied but close group of friends who share emotions, thoughts, experiences and offer each other advice.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign