Disney Channel is launching ‘Break Time Masti Time’, based on the storytelling format, to mirror the fun, laughter and antics of 14-year olds during their school breaks. The programme will go on air from October and would be aired between 6 pm and 7 pm.
Every segment of ‘Break Time Masti Time’ would be of six-minute duration and divided into three mini-stories of two minutes. This innovative format would be a natural extension of the channel’s programming philosophy of being a part of real kids’ lives. This format show is already popular in Italy, Australia and the US.
Antoine Villeneuve, Senior Vice President and Managing Director, Walt Disney Television International (India), said, “Disney Channel aims to connect with the audience through their own idioms. ‘Break Time Masti Time’ reflects the lives of teens, their dreams and their aspirations. It echoes the voice of its audience through its distinctive themes, characterisations and unique storytelling technique.”
There are nine main characters that have to deal with typical problems of kids their age, such as surprise tests, competitions, quiz contests, Rose Day, and so on. Each character has a unique personality. It is a varied but close group of friends who share emotions, thoughts, experiences and offer each other advice.