Disney Channel’s series for kids and tweens – ‘That’s So Raven’ and ‘The Suite Life of Zack & Cody’ – will be made available in six different languages, on the soon-to-be-re-launched broadband site, DisneyChannel.com. The announcement was made by Rich Ross, President, Disney Channel Worldwide, and Albert Cheng, Executive Vice-President, Digital Media, Disney ABC Television Group. The language tracks are English, Spanish, German, French, Mandarin Chinese and Hindi.
Ross said, “Disney Channel speaks to kids and kids speak many languages, and now we speak to them in many of their languages. Whether it is seventh grade Spanish classes or kids who have just emigrated from India or China, we just want to continue the conversation.”
“We are committed to offering programming to viewers no matter when, where or how they want it and this is further example of how we are accomplishing our goals,” said Cheng.
Free of charge and on-demand, the companion DisneyChannel.com will offer select episodes of live-action and animated series, short-form content, music videos and Disney Channel Original Movie ‘bonus’ materials. Video content will be refreshed on a weekly basis. Developed in conjunction with Disney Online, the full-length, streaming video content is advertiser-supported with adjacent customised spots and fixed display advertising.
Disney Channel’s programming reflects kids’ life experiences and incorporates the multiplicity of today’s world, including people of many cultures, religions and geographic locales.