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Disney Channel partners with DNA to create a Fun Zone for kids

07-June-2006
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Disney Channel partners with DNA to create a Fun Zone for kids

Kids now have another opportunity to enjoy their favourite Disney shows – the Disney Channel Fun Zone. Upping the fun quotient is the DNA Ya! Station, an indoor festival exclusively for kids organised by the English daily DNA.

In response to a clear need gap for weekend activities that are fun and involve the entire family, Disney Channel, the entertainment partner for the DNA Ya! Station, has designed the Disney Channel Fun Zone. Of the whopping 2,500 kids who registered at the Disney Channel Fun Zone, 40 kids got the opportunity to watch some all time favourite Disney movies in a specially designed theatre.

Commenting on the success of the event, Tushar Shah, Director-Marketing and Communications, Walt Disney Television International (India), said “We believe in providing a complete Disney brand experience every time we establish a contact with the viewer. There is a huge need gap today of suitable content that has stickiness on air, which can also create involving on-ground experiences. With innovative initiatives like the Disney Channel Fun Zone, we aim to bridge the gap between TV content and on-ground brand experience for the viewers and enable them to develop a much stronger bond with the Disney Channel.”

The Fun Zone comprises six sub-zones, each representing a key property, which includes ‘That’s So Raven’, ‘Lizzie McGuire’, ‘Suite Life of Zack & Cody’, ‘Recess’, ‘American Dragon: Jake Long’, apart from the Disney movies.

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