Kids Disney Channel localises ‘High School Musical 2’ for APAC

Disney Channel localises ‘High School Musical 2’ for APAC

Author | exchange4media Mumbai Bureau | Tuesday, Aug 14,2007 10:00 AM

Disney Channel localises ‘High School Musical 2’ for APAC

Following the success of ‘High School Musical’ and providing content that connects with children and families, Disney Channel has localised the sequel of ‘High School Musical 2’ and its soundtrack. The soundtrack will be releases across the Asia Pacific region on August 14.

The soundtrack album features 10 new original songs from the upcoming sequel, plus localised version of various songs sung by six Asian artistes from Hong Kong, Taiwan, Malaysia and the Philippines.

These localised songs will be included in the original soundtrack in their respective markets. In India, the complete soundtrack will be re-recorded by Bollywood artistes in Hindi, and will replace the English soundtrack in the movie. Music videos will also be produced for all localised tracks and air on Disney Channel.

Simon George, Vice President-Regional Marketing, Disney Channel Asia Pacific, said, “We believe it is really important that we talk to our audience in the language in which they are most comfortable, and for ‘High School Musical’, where music is such an integral part of the movie, it makes perfect sense to extend that to the songs as well.”

The soundtrack album will be available in eight local languages across the region, and will premiere on Disney Channel starting on September 9.

The soundtrack features music by many of the same songwriters who contributed to the original movie -- Jamie Houston, Matthew Gerrard, Robbie Nevil, Andy Dodd, Adam Watts, Randy Peterson, Kevin Quinn, David Lawrence and Faye Greenberg -- as well as the work of a pair new to the ‘High School Musical’ sensation, Tim James and Antonina Armato.

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