Kids Disney Channel and Microsoft join hands to script a success story

Disney Channel and Microsoft join hands to script a success story

Author | exchange4media Mumbai Bureau | Tuesday, Nov 22,2005 7:49 AM

Disney Channel and Microsoft join hands to script a success story

Disney Channel and Microsoft have come together to offer Indian kids a unique opportunity to unleash their creativity with ‘Start your story’ contest. Following deals with DD and earlier with STAR, this is yet another interesting tie-up, or as Disney officials put it ‘partnership’, that the company has forged to accentuate its presence in relevant segments.

Said Tushar Shah, Director – Marketing & Communications, Walt Disney Television International (India), “Storytelling is Disney’s foundation. We continuously stretch the boundaries of our imagination to tell compelling stories with unique appeal. Disney Channel inspires young viewers to fire up their creativity and write their own stories. I would imagine that using Windows XP to pen their plot makes it a perfect proposition for our young writers.”

Rishi Srivastava, Director, Windows Client Business Group, Microsoft India, said, “We are excited about this initiative with Disney Channel. It truly brings out the spirit of our Start Something Global Marketing campaign, which showcases how people can explore, enhance and pursue their personal interests using Windows XP. As we enter the third decade of Windows, this program is designed to inspire kids and their parents to Start Something new with Windows and use it to open up a new world of creativity and convert their imagination into a reality.”

“Windows has come a long way in the past 20 years. It now provides a stronger foundation than ever and continues to enable new solutions, productivity, entertainment and more,” he added.

Kids across India are invited to participate in this contest using their imagination and Microsoft Windows XP to create prize-winning original stories. The contest begins today and entries will be accepted till December 20, 2005.

Kids are invited to script their original creations in less than 1,000 words on a Windows PC. They could even add some colour using illustrations and pictures. The best story will fly the lucky winner of the Grand Prize to the Walt Disney Studios in Burbank, California, USA for the visit of a lifetime.

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