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Depot ties up with UK’s Small World Creation for children’s interactive books

21-July-2007
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Depot ties up with UK’s Small World Creation for children’s interactive books

Depot, the books, music, gifts and stationery retail format of Pantaloon Retail (India) Ltd, which is a part of Future Group, has exclusively tied up with Small World Creation, UK, to launch interactive books for children. These books will be sold exclusively across Depot outlets across the country.

Three different series have been launched currently including ‘Hidey Holes’, ‘Touch & Guess’ and ‘Fun for toddlers box set’. These books facilitate interactive learning for children in the age group of one to three. The prices of these books range from Rs 125 to Rs 199.

Preeti Vyas, Business Head, Depot, said, “The books are designed to stimulate creativity, enhance knowledge, improve communication, expand vocabulary and develop natural talent. We believe that there is huge potential in this category and are all set to create new benchmarks for the industry in this segment. Also, for the first time, books of this quality are available in India, at such affordable prices. Till now, because of exorbitant prices, Indian toddlers have had limited access to these sort of books. With Depot entering this segment now, its intimated stamp of ‘freedom and access’ will ensure that continuous stimulation and fun is available to kids across the country.”

‘Hidey Holes’ presents interactivity through various ‘lift the flaps’ that little ones can open to discover different animals, pictures and surprises hiding beneath. ‘Touch & Guess’ introduces children to discover the sense of touch. Each page features fun fabric patches that tiny tots can touch and feel. ‘Fun for Toddlers’ introduces infants to basic concepts with sturdy books that can wear the rough use of young inquisitive hands and teeth. The books are educational, interactive, entertaining, rewarding and user friendly. These books are published only by Depot in India, and will be available only at Depot stores across India.

Donna Webber, Director, Small World Creation, UK, added, “The partnership with Depot is the first of this nature which we have established in India, and we hope to build on this and forge a long and successful relationship together. We are very enthusiastic about being part of the development and expansion plans that Depot has for its children’s books.”

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