Top Story

e4m_logo.png

Home >> Kids >> Article

Dainik Bhaskar launches fortnightly magazine ‘Young Bhaskar’ for children

21-July-2007
Font Size   16
Dainik Bhaskar launches fortnightly magazine ‘Young Bhaskar’ for children

The Bhaskar Group has launched its fortnightly children’s magazine ‘Young Bhaskar’ in English, following its incessant demand among its young readers. This launch follows the success of ‘Bal Bhaskar’, which was introduced a month ago.

‘Young Bhaskar’ is an all-round magazine for the Gen Next targeted at kids in the 8-16 age group. The 40-page magazine covers current issues, stories, contests, jokes and more. Priced at Rs 3, ‘Young Bhaskar’ is available across Bhaskar markets.

The launch was followed by a series of print, radio and SMS campaigns. For radio, the company had tied up with MY FM 94.3 Dile Se.

In a survey conducted by the Group prior to the launch, children were asked if they were interested to read a magazine meant exclusively for them, and give their responses by SMS. Till now, the Group has received more than 5,000 SMSes.

Tejinder Khurana, National Head-Circulation, Bhaskar Group, said, “We are sure that ‘Young Bhaskar’ will cater to the mass desire of being comfortable with the language of the young audience. When our team met parents, they were really interested in a product that will be fun and as well as educational, for their children.”

Sanjeev Kotnala, Associate Vice-President, Bhaskar Group, added, “Once again, we have proved that Bhaskar Group is ever open to new markets and newer opportunities.”

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India