The Bhaskar Group has launched its fortnightly children’s magazine ‘Young Bhaskar’ in English, following its incessant demand among its young readers. This launch follows the success of ‘Bal Bhaskar’, which was introduced a month ago.
‘Young Bhaskar’ is an all-round magazine for the Gen Next targeted at kids in the 8-16 age group. The 40-page magazine covers current issues, stories, contests, jokes and more. Priced at Rs 3, ‘Young Bhaskar’ is available across Bhaskar markets.
The launch was followed by a series of print, radio and SMS campaigns. For radio, the company had tied up with MY FM 94.3 Dile Se.
In a survey conducted by the Group prior to the launch, children were asked if they were interested to read a magazine meant exclusively for them, and give their responses by SMS. Till now, the Group has received more than 5,000 SMSes.
Tejinder Khurana, National Head-Circulation, Bhaskar Group, said, “We are sure that ‘Young Bhaskar’ will cater to the mass desire of being comfortable with the language of the young audience. When our team met parents, they were really interested in a product that will be fun and as well as educational, for their children.”
Sanjeev Kotnala, Associate Vice-President, Bhaskar Group, added, “Once again, we have proved that Bhaskar Group is ever open to new markets and newer opportunities.”