Daily Hindi Milap, the Hyderabad-based Hindi daily, is organising a 10-day 'Natkhat Kids Carnival' to promote 'Natkhat' - its weekly tabloid pullout for kids. The publication is expecting an attendance of 4,00,000 to 5,00,000 people (kids and parents) for the carnival, and plans to host the show between June 3 and 12 at Bowenpally in Hyderabad.
Daily Hindi Milap, which moved to Hyderabad 58 years ago, is Hyderabad's largest Hindi daily with a paid circulation figure of 32,795 for the July to December 2005 period (ABC). 'Natkhat', which was introduced as a 64-page annual magazine, has been re-introduced as an 8-page all-colour weekly tabloid this summer (six weeks ago).
Speaking to exchange4media, Prakash Jain, Manager - Advertisements, Daily Hindi Milap, said, "The objective is to promote 'Natkhet' among the kids. This, while giving them a platform for creativity and providing them quality entertainment, before they go back to school."
The activities planned include dancing, singing, and public speaking competitions alongside mechanised rides, animal rides, a puppet show, a magic show, a mimicry show, and a celebrity talk. A mini zoo within the carnival premises is also being planned. A kid's fashion show, for which entries have been invited through print ads, will be a highlight of the carnival. This is to be held on June 5, and selected kids are being trained by Lakhotiya Institute of Art and Design for the show to be choreographed by Imran Khan.
The publication is currently engaged in speaking to NGOs involved with street children, to invite them to participate in the event as well. On May 20, the logo for the event, a kid elephant, is to be unveiled in an event at Hyderabad.
The event is organised by Namdhari India Mart, an event management company. The event is promoted through print and outdoor advertising. Corporate participation includes Sony India Limited, L G Electronics, Amul Icecream/Chocolates, Pizza Corner, Act II Popcorn, Metro Footwear and Priya Confectionary. The publication is in talks with insurance companies too, to involve themselves in the carnival.