Top Story

e4m_logo.png

Home >> Kids >> Article

Daily Hindi Milap to host kids carnival

19-May-2005
Font Size   16
Share
Daily Hindi Milap to host kids carnival

Daily Hindi Milap, the Hyderabad-based Hindi daily, is organising a 10-day 'Natkhat Kids Carnival' to promote 'Natkhat' - its weekly tabloid pullout for kids. The publication is expecting an attendance of 4,00,000 to 5,00,000 people (kids and parents) for the carnival, and plans to host the show between June 3 and 12 at Bowenpally in Hyderabad.

Daily Hindi Milap, which moved to Hyderabad 58 years ago, is Hyderabad's largest Hindi daily with a paid circulation figure of 32,795 for the July to December 2005 period (ABC). 'Natkhat', which was introduced as a 64-page annual magazine, has been re-introduced as an 8-page all-colour weekly tabloid this summer (six weeks ago).

Speaking to exchange4media, Prakash Jain, Manager - Advertisements, Daily Hindi Milap, said, "The objective is to promote 'Natkhet' among the kids. This, while giving them a platform for creativity and providing them quality entertainment, before they go back to school."

The activities planned include dancing, singing, and public speaking competitions alongside mechanised rides, animal rides, a puppet show, a magic show, a mimicry show, and a celebrity talk. A mini zoo within the carnival premises is also being planned. A kid's fashion show, for which entries have been invited through print ads, will be a highlight of the carnival. This is to be held on June 5, and selected kids are being trained by Lakhotiya Institute of Art and Design for the show to be choreographed by Imran Khan.

The publication is currently engaged in speaking to NGOs involved with street children, to invite them to participate in the event as well. On May 20, the logo for the event, a kid elephant, is to be unveiled in an event at Hyderabad.

The event is organised by Namdhari India Mart, an event management company. The event is promoted through print and outdoor advertising. Corporate participation includes Sony India Limited, L G Electronics, Amul Icecream/Chocolates, Pizza Corner, Act II Popcorn, Metro Footwear and Priya Confectionary. The publication is in talks with insurance companies too, to involve themselves in the carnival.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’