Top Story


Home >> Kids >> Article

Chutti TV hits airwaves; Sun Network to launch three more children’s channels

Font Size   16
Chutti TV hits airwaves; Sun Network to launch three more children’s channels

Kalanithi Maran’s Sun Network, which almost enjoys numero uno status in south Indian satellite television space with a host of entertainment, music and news channels, is now looking at consolidating the regional children’s channel space with the launch of Chutti, a 24-hour children’s channel which hit the airwaves on April 29. The media behemoth is also planning to add three more children’s channels in Kannada, Telugu and Malayalam to its bouquet by the end of 2007.

Work is underway for three other three children’s channel and by the end of 2007, Sun Network would be the dominant regional language children’s channel player, said Priya Madhu, Head, Programming, Chutti TV. She added that other children’s channels would not be exact prototypes of Chutti TV; on the contrary, they would be customised to suit the needs the respective regions.

When asked whether regional children’s channel is a viable option, Madhu said that considering the diversified taste and requirements of children living in different parts of the country, regional channels are necessary to cater to audiences living in different parts of the country.

“We are very excited about the fact that this region has its own children’s channel,” Madhu said, and added that it is necessary to get the essence of the region right for any channel to thrive. Speaking about the response from the advertisers, she said there is a great deal of curiosity, excitement, interest and encouragement from advertising fraternity. The channel’s look and feel in the morning will be very young, while it would feature action cartoon by late evening.

Speaking about the programming strategy, Madhu said that everything would be fun with a touch of responsibility, whether they are talks shows or debates. Chutti TV has not included any programming that would be bloody, gory, violent, which could disturb a child’s mind.

Speaking about the response to the channel, Madhu said that the initial response has been tremendous. “We have little children who are hooked onto Chutti TV, while the older children are repeating the tagline of the channel ‘Idu Yenga Area’, which translates into ‘This is my area’.”

“More than urban areas, it was the interior region of Tamil Nadu which craved for a kid’s channel, and this comes as major relief for them,” Madhu added.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video