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Chandamama goes digital with portals in Hindi, Tamil, Telugu; more to follow

26-July-2008
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Chandamama goes digital with portals in Hindi, Tamil, Telugu; more to follow

Chandamama, the 61-year old children’s magazine, is now going ahead in its cyber avatar. The publication has launched its online portals in Hindi, Tamil and Telugu. It already has a portal in English and will soon launch websites in Marathi and Oriya languages.

And if one is expecting only age-old, yet popular stories of Vikram and Betaal and other characters from mythology, then there is some pleasant surprise. The site has a contemporary look and feel, featuring stories in different categories like mythology, history, folk tales, humour, adventure, contemporary, etc.

This apart, the portal is a treasure trove for those brought up on Chandamama as it features an archive going back 60 years. At present, early editions the magazine in Hindi, English, Kannada, Tamil, Malayalam and Telugu can be found on the site. Other language editions as well as all the back issues in the past 60 years would go live soon.

Commenting on the archives, L Subramanyam, CEO, Chandamama, said, “There is a huge demand for classical Chandamama stories. By putting our archives up online, we hope we are in some way able to satisfy this demand. We have only put up six languages now, but eventually, our entire 60 years will be available online.”

On the launch of Tamil and Hindi portals, Subramanyam said, “We like to reach out to children in an environment they are most comfortable. The message of Chandamama is relevant across language and cultures. The Tamil and Hindi sites contain original stories written for the Tamil and Hindi publications, and in many cases these are different from the stories you will find on the English and Telugu sites.”

“We have also introduced a post section online, where children can post their stories, poems, jokes, etc. This is to make Chandamama.com a truly interactive destination, where children can both learn and share. Right now, it is possible to post only English content. The language edition posts will follow,” Subramanyam added.

Chandamama was launched way back in July 1947 with B Nagi Reddy as the Founder Editor. Reddy’s friend, Alur Chakrapani, was said to be the force behind the children’s magazine. Chandamama was acquired by technology company Geodesic Information Systems in 2007, which encouraged the digital thrust of the magazine to better connect with today’s generation.

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