Cathay Pacific Airways and the Walt Disney Company (Asia Pacific) Ltd have come together for the first time to introduce a new and exclusive range of in-flight products starting January 1, 2007. This will be the first deal of its kind between the two companies, with Cathay Pacific becoming the first airline to have direct license for exclusive merchandise of Disney consumer products.
A total of 12 Disney-branded products will go on sale, each featuring Disney favourites Mickey Mouse and Minnie Mouse with an aviation theme. All the products will be available for sale through the ‘Discover the Shop’ in-flight shopping guide on Cathay Pacific flights, and can be pre-ordered through the award-winning shopping pages at the airline’s website.
The Disney merchandise features a range of limited edition items ranging from jewellery and watches to charm bracelets and T-shirts for adults, boys and girls. The Aviation Series Mickey and Minnie Watches are expected to be hits with the young and young at heart.
Quince Chong, Director-Service Delivery, Cathay Pacific, said, “We are very excited about being the first airline to collaborate with the Walt Disney Company (Asia Pacific) to produce an exclusive range of in-flight merchandise. Disney’s characters are much loved around the world and this new line of merchandise will certainly be a big hit with our passengers.”
Ken Chaplin, Vice-President of Emerging Markets, Retail Sales and Marketing, Disney Consumer Products Asia Pacific, said, “Disney is very pleased to work with Cathay Pacific to develop an exclusive range of Disney products for consumers available at the highest shop in the world. Every kid, and the kid in all of us, has a special Disney character and story.”
Cathay Pacific now sells more than 220 different items on its flights, with regular special promotions adding to the shopping experience. Passengers can browse through in-flight sales items at the airline’s shopping website, which recently won the Frontier 2006 ‘Travel Retail Website of the Year’ award, and can pre-order items before they fly. A recent enhancement enables customers to pay for their in-flight orders using Asia Miles.