' Toon Cricket', Cartoon Network's signature marketing event, has been specially conceptualised by Cartoon Network for Indian kids will take centrestage on December 4 in Mumbai.
Deven Bhatia, one of the two lucky winners of the Toon Cricket 2005 'Apna Yaar' on-air contest, has the opportunity to lead one of the teams in the finals against Aussie cricketer Mark Waugh and his team.
This unique sporting and integrated event successfully combines the two passions of Indian kids – Cartoon Network toons and cricket. First held in 1999 and thereafter in 2001, 2002 and 2003, 'Toon Cricket 2005 - The Tri-Toon Triangular Try Anything Tournament' is a limited overs match played by Cartoon Network characters, giving the game of cricket a toony twist.
Vivek Krishnani, Director, Marketing, Cartoon Network, said, "An integrated on-air, on-line, on-ground, three-month promotional campaign featuring Mark Waugh and Wasim Akram preceded the fun-filled extravaganza. Toon Cricket 2005 representatives visited over 100,000 kids through a 200-school-wide contact programme in select cities with exciting pre-event activities. We are excited to see the match turnout on Sunday."
This year's sponsors for 'Toon Cricket 2005 - The Tri-Toon Triangular Try Anything Tournament' include Maggi Noodles and Boost as presenting sponsors and Cheetos, Cadbury's Chocolates, Funskool Toys, Britannia, Dabur Hajmola Candy and Gini and Jony as associate sponsors.
The next match between Wasim Akram and the second winner of the online contest will be played in Delhi in the third or the last week of December.