‘Galli Galli Sim Sim’, the Indian version of the internationally acclaimed series ‘Sesame Street’, will premiere in India on Cartoon Network from August 15. This was announced by Turner International India Pvt Ltd and non-profit educational organisation Sesame Workshop in the Capital on August 8, 2006.
‘Galli Galli Sim Sim’, a pre-school educational series, will be aired at 1 pm and is expected to help develop social, emotional and cognitive skills in children and be the catalyst to encourage children to pursue educational goals.
Commenting on the launch, Anshuman Mishra, Managing Director, Turner International India, said, “Having shaped kids television in India with the launch of Cartoon Network and subsequently the successful launch of POGO, we once again aim to set a new benchmark in the industry with ‘Galli Galli Sim Sim’. As the leading kids entertainment player, we have consciously decided to focus on educational development as we realise our social responsibility towards shaping the future of our next generations. The social and emotional development of children is largely influenced by television today, and there is no doubt, that this is the best medium to communicate effectively with children.”
‘Galli Galli Sim Sim’ will address topics such as early literacy, creative thinking and reasoning, family and community life, and healthy habits, among others, and is targeted at children between the age group of two and six years. The series will feature animated segments and live action films with music, stories and art drawn from various elements of Indian culture and regions of the country. The first season of the series having 65 episodes of 30 minutes each, will be aired in Hindi, with some English words sprinkled throughout the series.
Daniel Victor, Executive Vice-President, Sesame Workshop, said “We at Sesame Workshop are very excited about the launch of the Indian series. The series celebrates the vibrant cultural heritage of India with its uniquely adapted content, muppet characters, and a diverse human cast representing the commonalities and diversities of Indian society. We are optimistic that ‘Galli Galli Sim Sim’ will make a meaningful difference to the lives of children in the country.”
Niret Alva, President of Miditech, which is behind the production of the series, said, “We are delighted to have partnered with Turner and Sesame Workshop in producing this path breaking series that aims to create a new genre in TV programming for kids in India. It has been a very exciting and enriching experience for all of us at Miditech to produce this series that celebrates the cultural diversity of India. We have ensured that the portrayal of each of the characters and muppets is unique and meaningful as it is designed to create a long lasting impact on the lives of children.”
Turner proposes to take the series to Doordarshan, too, however, the time has not been fixed yet. Outdoor activities, spots on radio, cross channel promotions as well as promotional activities in leading retail stores are some of the marketing activities undertaken to create a buzz around ‘Galli Galli Sim Sim’.