Cartoon Network will have a special hour-long programming block on DD National, called Cartoon Network Duniya, from July 8, 2006. The new block will air every Saturday from 10.30 am to 11.30 am. Cartoon Network Duniya will also host the popular pre-school series, ‘Galli Galli Sim Sim’, the Indian version of globally renowned pre-school series, ‘Sesame Street’.
Elaborating on the initiative, Anshuman Misra, Managing Director, Turner International India, said, “Doordarshan’s extensive reach across India will enable kids in non-C&S homes to enjoy Turner’s engaging original production that has so far been limited to C&S homes. In the preliminary stage, ‘M.A.D’ and popular animation series, ‘Codename: Kids Next Door’, will serve as the perfect introduction to new viewers. Later in the year, ‘Galli Galli Sim Sim’ will further enhance this appeal by showcasing content that is both educational and entertaining in nature.”
‘M.A.D’ is an off-the-wall, interactive journey for 8-12 year olds and their families and is filled with fun tabletop ‘makes’, dynamic performances, a bit of humour and art stunts. ‘Codename: Kids Next Door’ follows the escapades of five eager, yet bumbling 10-year olds, who join forces to fight against the stern rules of adults and for the freedom of kids everywhere.
‘Galli Galli Sim Sim’ is an initiative undertaken by the globally recognised Sesame Workshop and Turner India. The show is aimed at serving the 157 million children under the age of six in India and is committed to supporting India’s Sarva Shiksha Abhiyan (universal access to education) programme.
Turner Broadcasting System Inc, a Time Warner company, is a producer of news and entertainment products around the world.