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Cartoon Network, Pogo venture into theme parks

22-February-2006
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Cartoon Network, Pogo venture into theme parks

Turner International Pvt Ltd (TIIPL) has announced a strategic business alliance with International Recreation Parks Pvt Ltd (IRPL) and Unitech Amusement Parks Ltd to launch two innovative theme parks designed around their Indian kids channels Cartoon Network and Pogo.

While Cartoon Network Townsville will be situated in NCR’s Noida, Planet Pogo, is coming up in the Capital’s Rohini area. The two theme parks will be the first ever from a kid’s network and will set new benchmarks in providing thrilling rides and attractions to kids. While Planet Pogo will have eight rides and seven attractions spread across 3.5 acres, Cartoon Network Townsville will be spread across 6.8 acres, with 13 rides and nine attractions. Planet Pogo is expected to open to the public by October 2006, while Cartoon Network will open in mid-2007.

“As kids entertainment super brands, our constant endeavour has been to provide a complete lifestyle brand experience through every initiative that we launch in India. It is thereby, fitting that we extend that we extend our expertise in the realm of theme parks, providing for the very first time, world class, and next generation theme parks that will truly catapult India in to international map of high quality destination entertainment centres for kids and their families,” said Ian Diamond, Senior Vice-President & General Manager, Turner Entertainment India, Inc.

“As a company that is passionate about kids while being extremely quality conscious , I am very pleased to state that both the theme parks – Cartoon Network and Pogo – are being developed by the best names in the field beginning with IRPL and UAPL . It is our vision to develop a 21st century entertainment centre so creative in concept and so exciting in application that visitors will continue to discover new ways to enjoy the theme parks. We have put in Rs 550 crore to set up both the parks,” said Jiggy George, Director Cartoon Network Enterprises, India & South Asia.

Ravi Madan, Director, IRPL, said, “IRPL and UAPL have undertaken the development of amusement parks in Rohini and Noida with the intention of creating first of its kind theme style amusement parks in India. Our tie-up with Cartoon Network and Pogo has added yet another first to this unprecedented project.”

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