Cartoon Network has announced the launch of new animated show, ‘Krishna: The Birth’, on August 16, 2006 in the 2:00 pm slot to coincide with Janmashtami. The show takes the count of local animations acquired and showcased by Cartoon Network to 12, with four of these launching in 2006 itself.
Produced by Hyderabad-based Green Gold Animation Studio, the 75-minutes long, 2-D animation movie, traces the birth of Lord Krishna. This is Cartoon Network’s second acquisition from Green Gold Animation Studio, the earlier being ‘Vikram Betal’ in 2005, and is the first of the four planned Krishna series to be showcased on Cartoon Network.
Anshuman Misra, Managing Director, Turner International India, said, “We are extremely enthused by the response of our audience to local animations acquired and telecast by Cartoon Network over the years. Airing locally produced shows is one of the cornerstones of the Network’s localisation strategy and helps us contextualise the content for our Indian audiences. With the launch of ‘Krishna: The Birth’, the Network reiterates its promise of acquiring and showcasing over four local Indian animation products within this year itself, taking the total tally of home-grown animations acquired by Cartoon Network to 12. I am sure that this absolutely riveting and charming animated version of the birth of Lord Krishna will be enjoyed by both parents and children, who have grown up listening or watching this enduring tale.”
Rajiv Chilakalapudi, Managing Director, PMI Green Gold Animation Pvt Ltd, said, “We are delighted to be working with Cartoon Network and are thrilled at getting the opportunity to animate a personality such as that of Lord Krishna. Krishna gives us the platform to showcase Green Gold’s Creative and technical strengths in animation. Since its inception, Green Gold has been focused towards the development of original intellectual animation properties with the assistance of powerful digital animation software tools while pushing the boundaries of constant innovation.”
‘Krishna: The Birth’ is part of a four-part series acquired by Cartoon Network, detailing the life of Lord Vishnu as Krishna on Earth. Green Gold Animation is a digital animation and graphics production company, which, since inception has been focused towards the development of original intellectual animation properties with the assistance of powerful digital animation software tools while pushing the boundaries of constant innovation.