Top Story

e4m_logo.png

Home >> Kids >> Article

Cartoon Network initiates self-defence workshops under the aegis of 'Dragonball Z' show

03-July-2007
Font Size   16
Share
Cartoon Network initiates self-defence workshops under the aegis of 'Dragonball Z' show

Cartoon Network has introduced the initiative of Cartoon Network School of Self Defence under the aegis of its popular animated show ‘Dragonball Z’. Cartoon Network will promote basic martial arts and self-defence training for students across 500 schools in nine cities, reaching approximately 450,000 children.

This initiative has been interwoven with the hugely popular show on the channel ‘Dragonball Z’ and its lead character Goku. The objective is to inculcate the intrinsic values like self-defence, discipline and concentration power in children, and also initiate and impress upon them the importance of martial arts in day-to-day life.

Monica Tata, Vice President-Advertising Sales and Networks, India and South Asia, Turner International India Pvt. Ltd, said, “As a responsible broadcaster, Cartoon Network takes its influence on children very seriously, and has always aimed to constructively engage them through its various stunts and programming initiatives. The basic idea behind this exciting and important new initiative, Cartoon Network School of Self Defence, is to bring out the intrinsic values of the popular show ‘Dragonball Z’ and through the adventures of Goku, and encourage young viewers to face the real world and evil with courage. We want to impress upon kids the importance of self-defence and the positives that such training can bring to their lives.”

Using Goku as an inspiration, the Cartoon Network teams will be travelling to over 500 schools, across Delhi, Mumbai, Kolkata, Hyderabad, Ahmedabad, Vadodra, Lucknow, Coimbatore and Bangalore. Starting from July 4, workshops will be held for over 4,50,000 children all over India. Different workshop modules for different age groups have been planned and three key moves for each age group have been identified. These workshops will be conducted by local martial arts experts.

The self-defence workshops will be spearheaded by martial arts consultant Sharif, who is a 5th Dan in kick-boxing, a fourth degree black belt in Karate, and has been enlisted for several corporate trainings. In consultation with the Network, Sharif has specially designed a module that is relevant, apt and beneficial to children in the age group of six to 12.

To further involve children with Dragonball Z, the channel will have another contest from July 15. With signature power-shouts forming an integral part of Dragonball Z, the contest spot will ask children to give their best ‘power shout’ like their hero Goku. Four lucky children will win an opportunity to feature as a super hero in an animated short and just like the toon hero Goku, they will get the chance to save the world.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.