Cartoon Network has introduced the initiative of Cartoon Network School of Self Defence under the aegis of its popular animated show ‘Dragonball Z’. Cartoon Network will promote basic martial arts and self-defence training for students across 500 schools in nine cities, reaching approximately 450,000 children.
This initiative has been interwoven with the hugely popular show on the channel ‘Dragonball Z’ and its lead character Goku. The objective is to inculcate the intrinsic values like self-defence, discipline and concentration power in children, and also initiate and impress upon them the importance of martial arts in day-to-day life.
Monica Tata, Vice President-Advertising Sales and Networks, India and South Asia, Turner International India Pvt. Ltd, said, “As a responsible broadcaster, Cartoon Network takes its influence on children very seriously, and has always aimed to constructively engage them through its various stunts and programming initiatives. The basic idea behind this exciting and important new initiative, Cartoon Network School of Self Defence, is to bring out the intrinsic values of the popular show ‘Dragonball Z’ and through the adventures of Goku, and encourage young viewers to face the real world and evil with courage. We want to impress upon kids the importance of self-defence and the positives that such training can bring to their lives.”
Using Goku as an inspiration, the Cartoon Network teams will be travelling to over 500 schools, across Delhi, Mumbai, Kolkata, Hyderabad, Ahmedabad, Vadodra, Lucknow, Coimbatore and Bangalore. Starting from July 4, workshops will be held for over 4,50,000 children all over India. Different workshop modules for different age groups have been planned and three key moves for each age group have been identified. These workshops will be conducted by local martial arts experts.
The self-defence workshops will be spearheaded by martial arts consultant Sharif, who is a 5th Dan in kick-boxing, a fourth degree black belt in Karate, and has been enlisted for several corporate trainings. In consultation with the Network, Sharif has specially designed a module that is relevant, apt and beneficial to children in the age group of six to 12.
To further involve children with Dragonball Z, the channel will have another contest from July 15. With signature power-shouts forming an integral part of Dragonball Z, the contest spot will ask children to give their best ‘power shout’ like their hero Goku. Four lucky children will win an opportunity to feature as a super hero in an animated short and just like the toon hero Goku, they will get the chance to save the world.