Top Story

e4m_logo.png

Home >> Kids >> Article

Cartoon Network Enterprises bags exclusive Beyblade licensing rights

09-August-2005
Font Size   16
Share
Cartoon Network Enterprises bags exclusive Beyblade licensing rights

Cartoon Network Enterprises (CNE), the global branding and merchandising arm of Cartoon Network, has marked its foray into third party licensing by bagging the exclusive licensing rights of Beyblade toys in India.

On the nature of the third party licensing, Jiggy George, Director, Cartoon Network Enterprises, India and South Asia, said, “We tied up with D-Rights, which is a Japanese company that represents Beyblade, and through that tie-up we got the rights to license Beyblade.”

According to CNE, the Beyblade phenomenon was expected to create a new benchmark for itself even surpassing the Pokemon phenomenon, thereby grabbing more eyeballs from the kids.

Beyblade toys, widely popular overseas, has now taken the Indian market by storm. Beyblade a Japanese animated series, which premiered on Cartoon Network in May this year, revolves around the concept of spinning tops and has its genesis from the Japanese spinning top Bei Goma. The series is aired from Monday to Friday at 5.30 pm.

George attributed three factors that would make BeyBlade an immensely successful phenomenon in India – “The concept of spinning tops is integral to the show, which is very relevant in India. It is about teamwork and resides on Cartoon Network.”

The Beyblade series is broadcast in over 60 countries and has more than 1,000 merchandising and licensing products with 300 licensees worldwide and is one of the leading toys being sold in Japan, Canada, the UK, Australia, et al. So far, around 100 million Beyblade units have been sold worldwide.

In India, too, nearly 100,000 units of Beyblade toys were sold within a month of their hitting the Indian metros. After Powerpuff Girls, Funskool India has once again got the opportunity to retail the Network’s range of Beyblade toys.

Cartoon Network Enterprises, which recently launched a consumer contacts programme for its properties like Powerpuff Girls, Dexter’s Laboratory and Johnny Bravo, will be doing the same for Beyblade as well. Various apparels, stationary, gifts and novelties, accessories based on Beyblade would be available in the market during the Diwali season, informed George.

George, for whom the future seems to be wonderful, said, “Our main objective is to take the brand outside the realm of television.”

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems