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Cartoon Network enhances website to offer Web 2.0 experience to Indian kids

06-February-2008
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Cartoon Network enhances website to offer Web 2.0 experience to Indian kids

Forging ahead in its mission to provide the latest to today’s digital natives, Cartoon Network has enhanced its website, www.cartoonnetworkindia.com, by making it more viewer-focused, interactive and immersive. The enhanced website includes features such as video-on-demand, user-generated content, blogs, message boards and gaming functions.

Vivek Krishnani, Executive Director, Marketing, Turner Entertainment Asia Pacific, said, “Kids are early adopters of new technology and at Turner we have realised the importance of fulfilling their digital needs. The enhancements on Cartoonnetworkindia.com were inspired by our target group’s evolving media snacking habits and the increasing number of broadband users and Internet penetration in India. As a responsive company, we have to offer our viewers a superior brand experience on Cartoonnetworkindia.com to continually engage them.”

The enhanced ‘bucks the trend’ by being interactive, user-friendly and a safe destination for kids. The website in India will offer complimentary video-on-demand content, allowing viewers to enjoy their favourite Cartoon Network shows on their computers. Kids can also express their creativity via the special ‘My Studio’ application, which enables the creation of user generated content using Cartoon Network’s assets to create their own animated stories.

Krishnani added, “While these new and exciting functions will appeal to young Internet users, the site also offers an array of options for Cartoon Network’s advertising partners. We are confident that the website will also be an industry pioneer, offering a unique platform for our advertisers to reach their target audience via integrated websumer interaction.”

With extra gaming functions added, friends can challenge each other in multiplayer games and players can also record and keep improving on their scores with the high score function in Flash Games. Users can also talk to each other about their favourite toons and topics that matter to them on the Message Boards and Blogs available on the website.

Steps have been taken to ensure that the website is kid-friendly as member’s personal contact information is not displayed, the content and activities within the website are monitored, and it is mandatory for kids to seek parent consent for website registration.

Cartoonnetworkindia.com was launched in February 2001 with the latest multimedia technology, including Flash animation, Shockwave games and QuickTime video. Key features of the site include Games, Toon DNA, Scrapbook, Toon HQ, etc.

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