Kids can look forward to more entertaining times in front of their TV sets with Turner Entertainment Networks Asia (TENA) sprucing up their programme line-up with a slew of original productions and formats for India spanning action animated series, quiz series, a family sitcom and a sci-fi show. With this, TENA plans to retain its leadership position in the kids genre.
Launching across Cartoon Network and POGO, these productions will feature new stars, new heroes, and new stories. The line-up on POGO will include the launch of five new original productions across genres such as ‘Cambala Investigation Agency’ – a detective series; ‘Sunaina’ – a family sit-com; ‘F.A.Q’ (Frequently Asked Questions) – a science show; season five of ‘M.A.D.’; and the fourth year of POGO Amazing Kids Awards 2007. Cartoon Network will launch a quiz series that pits cartoons against kids titled ‘Skatoony’ and an original animated action series, ‘Ben 10’.
Making the announcements, Orion Ross, Vice-President, Creative and Original Content, Turner Entertainment Networks Asia, Inc., said, “Entertaining kids is our business and we are passionate about it. As the industry leader and the number one choice of Indian kids, we are committed to providing them content that is age appropriate, funny, and fresh as well as stimulating. Our earlier innovative original productions such as an arts show (‘M.A.D.’), the first dedicated kids’ awards (POGO Amazing Kids’ Awards), and a revolutionary pre-school series (‘Galli Galli Sim Sim’), to name a few, have already made their mark. I am hopeful that kids will enjoy these new shows as much as we enjoyed making them for them.”
Monica Tata, Vice-President, Advertising Sales and Networks, India & South Asia, Turner International India, said, “Created using our decade long experience, the programming on both our networks is a conscious effort to reinforce our relation with kids and their families, as we offer our audience a slew of fresh and compelling programming, promising kids an exceptional blend of creativity, innovation and learning. This major initiative is a strong step forward in establishing the channels further as committed local players in this country.”
Cartoon Network’s original animation series, ‘Ben 10’, was launched on October 10 and airs Wednesday to Friday at 6:00 pm. Cartoon Network’s original production ‘Skatoony’ will liven up Sunday mornings at 9:30 am. The show is being adapted for Cartoon Network by Miditech. ‘Cambala Investigation Agency’ (CIA) will premiere on October 29 at 7:00 pm. An investigative series, CIA transports viewers to a world of adventure, intrigue and mystery. The show is being produced by Contiloe Films.
POGO will also showcase a weekly half-hour family sitcom titled ‘Sunaina’. The show revolves around the misadventures and crazy lives of a teenager Sunaina, her friends and her family. The next line-up from POGO’s original production includes season five of ‘M.A.D,’. Premiering on October 21, ‘M.A.D,’ will air on Sundays at 10:30 am, and will introduce completely new spins to art this season. POGO is also gearing up for the fourth year of POGO Amazing Kids Awards. In addition to this, the channel will be launching an interactive science show called ‘F.A.Q.’ in early 2008. The show is being produced by Siddharth Basu’s Synergy Adlabs.
According to Tata, promotional tie-ups were very important and TENA was always looking for new tie-ups. She said, “Our philosophy has always been that we are our own competitors, as the fact is that Cartoon Network and POGO have always been in the number one and two positions. So, in order to sustain this leadership position, it is our endeavour to produce and showcase better quality content.”