‘Where winning isn’t everything, it’s the only thing!’ – reads the caption of Toon Games 2004 – the latest integrated, on-ground event from Cartoon Network and exclusively designed to entertain kids. The event is the largest marketing initiative by Turner Broadcasting System Inc (TBS) – the company that owns Cartoon Network, which at present claims to reach out to more than 22 million viewers.
While Cadbury’s Dairy Milk Two-in-One and Boost are sponsoring the event, Kellog’s Chocos, Faber Castell, Kwality Wall’s Max Candy, Samsung, Head & Shoulder’s and Pepsodent are co-sponsors. Ian Diamond, Senior Vice-president and General Manager, Turner Entertainment Networks Asia Inc said, “Cartoon Network events have always witnessed enormous response from viewers and non-viewers alike who look forward to interact with the Network’s Toon stars at a more personal level. Events such as Toon Games 2004 demonstrate our continued commitment to provide a 360-degree experience of the Cartoon Network brand to our loyal viewers in India.”
Diamond further described the USP of Cartoon network as quality, innovation and complete masti. “The event is to add the extra dimension to the existing characters of Cartoon Network,” he added.
Anshuman Misra, Managing Director, Turner International India, said, “Cartoon Network has recorded a growth rate of 20 per cent in ratings and 40 per cent in channel share. We have succeeded in providing our viewers the best international and the best Indian content. It has been our endeavor to reward the Network’s loyal viewers by organising incomparable and fun-filled interactive events such as Toon Games 2004.”
The Toon Games 2004 is in-sync with the mega sports event ‘Olympics’ to start in Athens this year. This unique and exciting Cartoon Network event will be held in Bangalore on August 1, Hyderabad on August 22, Mumbai on August 29 and in Delhi on September 11. At the event, two of the Cartoon Network’s best teams will face each other to secure a place to represent the Network at the Toon Games 2004.
Entry to the event would be made by invitation only. Entry passes would be distributed via a comprehensive school-contact programme beginning July 5 and to continue to August 2. This would cover 400 schools across the four venues. Now, children simply need to tune-in to Cartoon Network every day, starting July 5, between 5-8 pm, and catch the on-air contest, a specially created series of spots featuring the Toon Reporter. To participate in the contest, kids need to state the competition category as well as the winning toon in that category and send their entries online or by post, or by SMS, writing TG 4646.