Top Story


Home >> Kids >> Article

Barney & Friends India tour from Saturday

Font Size   16
Barney & Friends India tour from Saturday

Popular children’s television characters Barney & Friends will be on their maiden voyage to India. And doing what they do best, the lovable purple Tyrannosaurus rex, Barney, and close dinosaur buddies, Baby Bop and BJ, will sing and dance at an hour-long musical extravaganza in the Capital’s Siri Fort Auditorium on February 17 and 18.

Showcasing a 20-year-old legacy of educating pre-school children through entertainment, Barney & Friends will present a medley of songs, popular with children and their parents the world over.

Barney was created by Sheryl Leach of Dallas, US. In an exclusive tie-up between JBC and MEI Entertainment (the official licensee of Barney Big Funtime), the two- day show will give Indian kids and their parents the privilege of interacting with the cartoon characters created exactly 20 years ago.

Barney’s India tour is being organised by Just Because It’s Children (JBC), an organisation devoted to providing international entertainment experiences to children and their parents and is co-promoted by the leading kids channel Pogo.

“Parents like to provide their kids with the best of resources for their mental and physical development. Just as we give our children international brands to wear or foreign cuisines to experiment with, similarly we need to provide them with wholesome entertainment that is recognised globally. Barney’s India tour will be a landmark that will help fill the huge gap for quality entertainment for our children,” said JBC Director Kavita Bedi. JBC is a New Delhi-based company committed to bringing alive educative entertainment for children.

Turner International India Vice-President Advertising Sales and Networks for India and South Asia, Monica Tata said, “Barney & Friends saw its India premiere on Pogo in 2004 in our preschool block called Tiny TV. Tiny TV and the shows thereof have been widely accepted by mothers as a safe and entertaining destination that brings together leisure and learning for kids. Being the leaders in the kids’ entertainment genre, we are pleased to be part of Barney’s India visit and offer our young viewers a chance to meet and learn with their favourite characters. We hope to bring more such shows to the country.”


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’