Top Story


Home >> Kids >> Article

Barney & Friends India tour from Saturday

Font Size   16
Barney & Friends India tour from Saturday

Popular children’s television characters Barney & Friends will be on their maiden voyage to India. And doing what they do best, the lovable purple Tyrannosaurus rex, Barney, and close dinosaur buddies, Baby Bop and BJ, will sing and dance at an hour-long musical extravaganza in the Capital’s Siri Fort Auditorium on February 17 and 18.

Showcasing a 20-year-old legacy of educating pre-school children through entertainment, Barney & Friends will present a medley of songs, popular with children and their parents the world over.

Barney was created by Sheryl Leach of Dallas, US. In an exclusive tie-up between JBC and MEI Entertainment (the official licensee of Barney Big Funtime), the two- day show will give Indian kids and their parents the privilege of interacting with the cartoon characters created exactly 20 years ago.

Barney’s India tour is being organised by Just Because It’s Children (JBC), an organisation devoted to providing international entertainment experiences to children and their parents and is co-promoted by the leading kids channel Pogo.

“Parents like to provide their kids with the best of resources for their mental and physical development. Just as we give our children international brands to wear or foreign cuisines to experiment with, similarly we need to provide them with wholesome entertainment that is recognised globally. Barney’s India tour will be a landmark that will help fill the huge gap for quality entertainment for our children,” said JBC Director Kavita Bedi. JBC is a New Delhi-based company committed to bringing alive educative entertainment for children.

Turner International India Vice-President Advertising Sales and Networks for India and South Asia, Monica Tata said, “Barney & Friends saw its India premiere on Pogo in 2004 in our preschool block called Tiny TV. Tiny TV and the shows thereof have been widely accepted by mothers as a safe and entertaining destination that brings together leisure and learning for kids. Being the leaders in the kids’ entertainment genre, we are pleased to be part of Barney’s India visit and offer our young viewers a chance to meet and learn with their favourite characters. We hope to bring more such shows to the country.”


We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers