Animax is all set to launch two new shows Godzilla and Jackie Chan in the first anniversary month. Launched in July 2004, the animation channel is dedicated to Japanese animation programming. The two new half-hourly shows are set launch on July 11 and will be telecast on Mondays and Tuesday between 6 and 7 pm.
Speaking about the channel’s growth, Rohit Bhandari, Director Sales & Marketing, South Asia-Animax, AXN, said, “We started from ground zero. The journey has been that of learning and at least today there is awareness about lot of our shows among our audiences. Our performance fits into a spectrum of fair to good.”
As part of the promotional activities, Godzilla will be visiting schools and malls in the four metros and will be supported by on-air and on –ground contests.
Bhandari further added, “Animax has always been recognised to showcase exciting animated series and keeping its promise we are pleased to announce the “Big 5” – the new exciting and fun programmes range rolling out this monsoon.”
The Big 5 will kick start from the July 9 with Midori Days running every Saturday 8 pm. Wednesday, the July 13 will see the premiering of Monkey typhoon and on July 31 the audiences will be treated to Escaflowne at 8 pm.
On the animation genre and the channel he said, “The Genre by itself if one compares Anime to cartoon or kids programming as wholistic genre, Animax has along way to go. But going by the growth one sees of Anime around the world, the growth looks promising. Anime as a pure genre itself is growing but we would rather take a slow and steady approach than going for a speedy exit, because at the end of the day it’s a matter of appealing to someone and getting someone to grow with it.”
“Our proposition has always been, Animation for everyone and why everyone because our programming takes care kids, younger adults, story lines keep maturing as the years progress,” Bhandari stated.