Animax, the first anime channel in India, is introducing three new shows for teenagers. While two shows – ‘GameMax’ and ‘JC, the Ninja Girl’ – launched on February 18 and 19, respectively, ‘Ranma ½’ launches on February 23. At present, no marketing initiative has been planned for the shows.
Speaking on the new initiatives, Animax, Director-Sales & Marketing, Rohit Bhandari, said, “‘GameMax’ will continue to arouse curiosity and add value to gaming enthusiasts as they love to stay ahead of things. Imagination and humour go down very well for our audiences and so ‘Ranmah ½’ and ‘JC, the Ninja Girl’, with their story lines, will garner increased interests.”
‘GameMax’ comes in at the Saturday, 5.00 pm slot. On February 18, 2006, Animax premiered ‘GameMax Season 2’. The show is for video gamers and goes behind the scenes to meet celebrities, sports stars and game-brains.
Following this, ‘JC, the Ninja Girl’ will take the Sunday, 6.00 pm slot. The humour show is based on a girl chosen to be a warrior. ‘Ranma ½’ is a stripped daily in the Monday to Friday, 5.30 pm block. One of the current biggest anime hits in the US, ‘Ranma ½’, a comical series, is based on cursed martial artist Ranma, who turns into a girl, when he gets wet.