ACK Media, one of India’s leading entertainment and education companies for young audiences, and Turner International have entered into a strategic content partnership to produce two animated films and 26 half-hour episodes of the Amar Chitra Katha stories. ACK Media will produce the TV series and films in the inimitable ACK art-style reinvented for the world of 2D animation and will be seen on television for the first time ever on Cartoon Network and POGO. The films are being developed under the tutelage of Cartoon Network animation experts.
Announcing the partnership, Monica Tata, Vice-President and Deputy General Manager – Entertainment Networks, South Asia, Turner International India Pvt Ltd, said, “As a great believer in the Indian storytelling heritage, Turner has successively contributed to keeping India’s treasure trove of stories alive with animation through its leading kids’ channels, Cartoon Network and POGO. We are ecstatic to provide a platform to recreate the magic of the legendary Amar Chitra Katha stories in an animated format.”
Elaborating on the TV films, Samir Patil, CEO, ACK Media, said, “The two films are titled ‘Sons of Rama’ and ‘Tripura – 3 Cities of Maya’. Of these, ‘Tripura’ is slated to go on air in the first quarter of 2010, while ‘Sons of Rama’ would be aired in the third quarter of 2010.”
He further said, “We have been in strategic talks regarding this partnership with Turner for nearly a year. After seeing tremendous growth in the print medium, we decided to now push Indian animation to the next level. Broadcast is the most important medium today, and hence, this is kind of a rediscovery of Amar Chitra Katha in the television medium.”
Adding to this, Tata said, “Indian animation has worked well in terms of revenues and ratings. The biggest connect to a child is the story. Story is the biggest hero today, and what better than to have characters and heroes steeped in Indian tradition and culture. Amar Chitra Katha has always had characters from Indian mythology and history that have appealed to not just children, but parents and grandparents as well. Thus, we look forward to attracting an audience of not just kids, but three generations.”
On the marketing and promotional activities, Tata said, “We will be revealing more on the activities around the films and TV series closer to their launch dates.”