Amar Chitra Katha (ACK) Media Pvt. Ltd, an entertainment and education company for young audiences, has acquired a controlling stake in children’s publications ‘Amar Chitra Katha’ and ‘Tinkle’ from India Book House (IBH). The company is also investing in a world-class creative studio with capabilities in gaming, animation and character development. The start-up company will launch five offerings including ‘Amar Chitra Katha Illustrated Classics’, the ‘Tinkle’ family of magazines, the ACK online store, TinkleOnline.com and a set of proprietary characters.
According to Samir Patil, CEO, ACK Media, said, “If ACK Media can reach out to a fraction of India’s 300 million+ youngsters with content that stimulates the imagination and encourages critical thinking, in ways that complement the formal educational system and contemporary family upbringing, I would consider it a great success ”
The company will focus on new product development using rich India-centric themes, characters and stories for the Indian and international markets. The company will focus on developing original content and products and making them available in multiple formats including print, DVD, online, games, TV and film.
On expansion plans, Patil explained that in the initial phase, the focus would be threefold: to increase availability of print and digital products in 500+ retail stores that already carry ACK Media offerings; to introduce new online services including an online store for the Indian diaspora as well as innovative destination sites; and to license and co-develop proprietary content for films, TV, mobile and other emerging formats.
Speaking on promotional tie-ups, Varun Sud, VP-Sales and Marketing, ACK Media, said, “Our marketing and communication will mainly focus on in-stores. We have tied up with bookstores like Crosswords and Landmark. Within the stores, we will have innovations like bookmarks and other characters displayed to catch the customers’ attention.”
Anant Pai will continue to be Editor Emeritus and Chief Story Teller for ACK Media.