Kids ‘The Chronicles of Narnia’ creates DVD history in India

‘The Chronicles of Narnia’ creates DVD history in India

Author | exchange4media News Service | Saturday, Jun 17,2006 8:02 AM

‘The Chronicles of Narnia’ creates DVD history in India

‘The Chronicles of Narnia’ hasn’t done too badly for a kids’ movie, in fact, the Disney movie has created history in the growing home entertainment sector by becoming the highest selling Disney DVD since its release in May 2006. The movie acquired the feat by dethroning ‘Lion King’ by over 30 per cent in sales.

Daniel Solnicki, Vice-President, Buena Vista Home Entertainment International, said, “The success of the DVD has been phenomenal in India, echoing its success worldwide (as the highest selling DVD of 2006). The growing hardware (DVD / VCD players) penetration and the aggressive marketing efforts by our partner in India are taking the home entertainment business to new heights.”

Rajat Jain, Managing Director, Walt Disney Company (India), said, “Creativity and great stories traverse all boundaries, and this movie has been a great Disney experience that audiences across India have embraced with equal fervour.”

‘The Chronicles’ revolves around four London children, who are sent to a professor’s country home for protection during World War II. There they find a magic wardrobe, which leads them to a mystical land called Narnia, ruled by an evil witch. To defeat the witch, they join forces with Azlan, the lion god of Narnia, and conclude the great battle between good and evil.

Critically acclaimed for its stunning visual effects, the movie highlighted by the character of the Lion (Azlan) and the many half human-half beast creatures has won 13 awards and 40 nominations.

The huge success of the movie has also been attributed to the summer vacations and the unique sales promotions activities for children. Mehul Rathod, Movies and More (India’s only exclusive chain for movie DVDs), said, “The DVD has received a huge response, with the summer vacations and the unique sales promotion activities aimed at children. The DVD with its competitive pricing has done extremely well across the country. The product has been a best seller since its release, and has been our highest selling product in terms of volumes and value.”

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