Now parents could probably get their kids to eat their veggies without much fuss, thanks to Safal and the ‘Power Puff Girls’. Safal and Cartoon Network have tied up for special on-pack promotions involving these popular cartoon characters as well as offering ‘Power Puff Girls Crime Buster’ toys free on the purchase of Safal juices.
The promotion is currently on in Delhi, Mumbai, Bangalore and Kolkata.
The ‘Power Puff Girls Crime Buster’ is a collectable series of five game sets from Cartoon Network. It uses different characters and colours to attract youngsters.
Commenting on the new initiative, Paul Thachil, CEO, Mother Dairy India Ltd, said, “Safal has always endeavoured to provide innovative and fun-filled experiences to its consumers and build a strong bond with children. We are confident that this promotion will help enhance the brand’s connect with Safal consumers, especially kids, across our key markets.”
Safal is one of the market leaders in the frozen vegetable category with a diversified portfolio in the juices and processed products sector.