Top Story

e4m_logo.png

Home >> Kids >> Article

‘Power Puff Girls’ to lure kids to a healthy diet of Safal veggies and juices

14-October-2006
Font Size   16
‘Power Puff Girls’ to lure kids to a healthy diet of Safal veggies and juices

Now parents could probably get their kids to eat their veggies without much fuss, thanks to Safal and the ‘Power Puff Girls’. Safal and Cartoon Network have tied up for special on-pack promotions involving these popular cartoon characters as well as offering ‘Power Puff Girls Crime Buster’ toys free on the purchase of Safal juices.

The promotion is currently on in Delhi, Mumbai, Bangalore and Kolkata.

The ‘Power Puff Girls Crime Buster’ is a collectable series of five game sets from Cartoon Network. It uses different characters and colours to attract youngsters.

Commenting on the new initiative, Paul Thachil, CEO, Mother Dairy India Ltd, said, “Safal has always endeavoured to provide innovative and fun-filled experiences to its consumers and build a strong bond with children. We are confident that this promotion will help enhance the brand’s connect with Safal consumers, especially kids, across our key markets.”

Safal is one of the market leaders in the frozen vegetable category with a diversified portfolio in the juices and processed products sector.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business