Cartoon Network and POGO have some good numbers to show for their property ‘Krishna: Makhan Chor’, which premiered on Republic Day on Cartoon Network. The show has garnered a 1.6 TVR in the C&S 4-14, all India target audience.
An official communiqué stated that the premiere also rated ‘Krishna: Makhan Chor’ as the top rated show in the first four weeks of 2007 in HSM markets (C&S 4-14). The repeat telecast at 7.30 pm on the same day on Cartoon Network witnessed ratings of 1.7 TVR and 2.4TVR in the C&S 4-14 and C&S 4-9 AB, all India target audience, respectively.
Monica Tata, Vice-President, Advertising Sales and Networks, India & South Asia, Turner International India Pvt Ltd, said, “The ratings received have once again confirmed our belief that Indian animation is loved by kids and families. The premiere of ‘Krishna: The Birth’ last year rated exceptionally well with a 1.2 TVR, and this year, the premiere of ‘Krishna: Makhan Chor’ has also been appreciated by kids and their families. We are very pleased with the response and it re-affirms our commitment to bring the best of local content to our young audiences in the country.”
‘Krishna: Makhan Chor’ takes the count of local animations acquired and showcased by Cartoon Network to 13. The animation showcases the mischievous nature of Lord Krishna as a child.