Top Story

e4m_logo.png

Home >> Kids >> Article

‘Gali Gali Sim Sim’ ready for Season 2 from September 10

06-September-2007
Font Size   16
Share
‘Gali Gali Sim Sim’ ready for Season 2 from September 10

Following the success of the first season of ‘Gali Gali Sim Sim’, the Indianised version of ‘Sesame Street’, producers of the series have decided to go for a second season. The series is co-produced by Sesame Workshop, Turner Entertainment Networks Asia Pacific, with Miditech as production partner.

The series, which focusses on pre-school learning of kids in the 3-6 age group, would be now more children-centric and more researched. The show would be on air weekdays at 2 pm from September 10. The series will run for 65 episodes of 30 minutes each.

“This is a very new concept in India and this is the first time that such a show has been made in India, for Indians and by Indians. Besides on air promos done by channels of the Turner Group, there would also be school contact programmes to popularise not only the series, but the concept of pre-educating the child,” said Monica Tata, Vice President-Ad Sales and Networks South Asia.

To increase reach, the show is also aired on Doordarshan, besides POGO and Cartoon Network. The series has been created to positively influence the lives of over 22 million kids across the country. Two new sponsors – Cadbury Bournvita and P&G – had been roped in for the series, Tata added.

“We have learnt from our experiences, while the first season was more of a learning session on every front, like the creative, the budgets and scripts, the second season would be more researched-based and more focused on the needs of children. The new series is more interactive. To make the series more popular we have introduced more characters like Revathy, a human character,” said Niret Alva, President, Meditech.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.