Following the success of the first season of ‘Gali Gali Sim Sim’, the Indianised version of ‘Sesame Street’, producers of the series have decided to go for a second season. The series is co-produced by Sesame Workshop, Turner Entertainment Networks Asia Pacific, with Miditech as production partner.
The series, which focusses on pre-school learning of kids in the 3-6 age group, would be now more children-centric and more researched. The show would be on air weekdays at 2 pm from September 10. The series will run for 65 episodes of 30 minutes each.
“This is a very new concept in India and this is the first time that such a show has been made in India, for Indians and by Indians. Besides on air promos done by channels of the Turner Group, there would also be school contact programmes to popularise not only the series, but the concept of pre-educating the child,” said Monica Tata, Vice President-Ad Sales and Networks South Asia.
To increase reach, the show is also aired on Doordarshan, besides POGO and Cartoon Network. The series has been created to positively influence the lives of over 22 million kids across the country. Two new sponsors – Cadbury Bournvita and P&G – had been roped in for the series, Tata added.
“We have learnt from our experiences, while the first season was more of a learning session on every front, like the creative, the budgets and scripts, the second season would be more researched-based and more focused on the needs of children. The new series is more interactive. To make the series more popular we have introduced more characters like Revathy, a human character,” said Niret Alva, President, Meditech.
Our typical marketing budget is usually 10 per cent of the topline spend