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Kids ‘Doraemon’ available for licensing and merchandising in India

‘Doraemon’ available for licensing and merchandising in India

Author | exchange4media Mumbai Bureau | Wednesday, Jul 11,2007 9:10 AM

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‘Doraemon’ available for licensing and merchandising in India

Kids Media India (KMI), part of the Dubai-based SpaceToon Media International Group, which is engaged in the business of children’s television programming and licensing of cartoon characters, has announced its licensing and merchandising business in India and SAARC countries with a slew of properties. Among these is the animated character ‘Doraemon’. KMI has been appointed as the agent of the Hong Kong-registered Animation International Ltd, which is the licensor for ‘Doraemon’ and other well-known media properties.

In India, the business focus for KMI will be licensing, merchandising, syndication, and promotions and events for its wide portfolio of animated properties.

Rajiv Sangari, CEO, KMI, said, “The Doraemon character will be immediately available throughout the country for licensing, for use by book publishers, children’s apparel manufacturers, toys and games, accessories, footwear, watches, party goods, stationery, gifts and other such consumer products. We are pleased to represent Animation International in India and SAARC region, since they have one of the best portfolios of animated properties in this part of the world. We are looking forward to this long term working relationship and are quite positive of its success in India.”

The SpaceToon Group that was founded in 1976, is an integrated media group involved in radio, licensing, merchandising, online and interactive products. The Group’s flagship channel, SpaceToon Kids TV, transmits to over 130 million viewers in 22 countries throughout the Middle East and North Africa, and also has its plans to start its children’s channels in Korea, Russia and India.

Hiroshi Kondo, President, Animation International Ltd, said, “We are very excited about the market here, since India, with its growing entertainment industry, represents a wonderful opportunity for us. Add to that the fact that ‘Doraemon’ is already a well-recognised character here. We have been looking for the right way to enter the market, and I feel that working with Kids Media represents the best approach for us, both immediately and in the long-term. Through our partners, we will be introducing Indian children to ‘Doraemon’, and hope to bring in many other characters over time.”

The animated character ‘Doraemon’ is telecast on children’s channel Hungama TV. Pallavi Gaur, Head-Licensing and Merchandising, Kids Media India, informed, “The new season of Doraemon will be seen this July on Hungama TV in the 4.30 pm time slot. It enjoys one of the top two show ratings in the kids’ space, with GRPs soaring as high as 200+.” The TG focussed will be for 0-14 years, from the A, B and Upper C class sector.

Elaborating on the business plans for Kids Media India, Gaur said, “We are looking at at least a dozen licensees in the country drawn from various segments, in the first year itself. We are bullish on the prospects, and expect the number of licensees to grow by 100 per cent over the following two-three years. We will be focussing on promotional licensing and events to have nationwide visibility. We believe that Doraemon and other characters that we are offering will be extremely popular, and we have extremely marketable properties to offer our licensees.”

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