| Company
Name |
TAM
Media Research |
|
Company
Profile |
TAM
is a joint venture between Nielsen
Company & Kantar Media Research.
Besides measuring TV Viewership,
TAM also monitors Advertising
Expenditure of Television, Print
& Radio through its division
AdEx India. In 2004, it extended
its presence in the PR Measurement
& Analysis space for Corporate/Marketing
Clients by setting up a separate
division – Eikona PR Measurement.
In 2007, the joint venture introduced
RAM (Radio Audio Measurement)
service to track Radio Listenership
for the Indian Radio Broadcast
Industry. In year 2009, TAM
launched a division, called
TAM Sports that specializes
in monitoring Sports Sponsorship
ROI.
TAM Media Research’s objective
is to fuel media insights that
will drive the growth of the
Indian Media Industry.
|
| |
| Position
Advertised |
New
Business Development Manager in
Eikona division
|
| Brief
about Eikona PR Measurement |
Eikona,
a division of TAM, specializes
in measuring and auditing Corporate’s
PR initiatives with reference
to competition across TV News
Channels, Newspapers, Magazines,
Websites and Social Media. TAM
Media Research is joint venture
between Nielsen and IMRB International. |
Organizations
Eikona works for
|
Eikona
currently works for organizations
across 13 different industry
sectors including automobile,
beverage, steel, chemicals,
TV Channels, Banking, Insurance
etc…Some of the companies
that Eikona works for are Coke,
TATA, Aditya Birla, ICICI, Standard
Chartered, Jet Airways etc.
Eikona report is used by Corporate
Communications, Marketing/Sales
team and Brand Managers, HR
team, Top Management/CEO etc. |
| What
is the Eikona report used for
by Client organizations? |
a)
To understand:
a. The way the overall industry
sector has used media/editorial/PR
for building image, marketing,
sales etc.
b. Who amongst
the Competition universe has
done the best job in the above?
c. What has been the competition’s
focus area during the period
of analysis – is it HR,
is it Brand Sustenance, is it
new product launches, is it
a particular market, a new positioning
etc.
d. What are
the Client’s weak points
vs strong points with respect
to competition?
b) To set Corp
Comm/Marcomm targets of benchmarks
to be achieved by the Corp Comm
and Marcomm teams.
c) To evaluate
the efficiency/effectiveness
of the Client PR Agency |
| Roles
& Responsibility of New Business
Development Manager |
•
The Marketing/Sales/New Business
Development professional is
required to establish fresh
contacts within organizations
and approach the Corporate Communications
and/or the Marketing heads of
those Corporates/Marketing Companies
and educate them to use Eikona’s
Measurement services resulting
in sales and revenue generation
for Eikona. This will require
travelling outside Mumbai as
well.
• The professional will
also be expected to look at
creating branding opportunities
for Eikona in industry forums,
track or leverage opportunities
where Eikona can publish and
sell industry in reports/studies
etc.
|
| Requirement
of a desired candidate |
•
Comfortable with MS Excel, PPT
and Word.
• Good Relationship building
and maintenance skills
• Good acumen of data
analysis and interpretation
• Concepts of Branding,
Marketing, Sales
• Clear concept of Advertising,
Public Relations, Event Management
etc.
• Aware of concepts such
as Paid vs Unpaid news
• Comfortable or aware
of standard industry data base
like Readership, Circulation,
TV Viewership, MHI, and basic
concepts of Quantitative and
Qualitative research
• Avid reader of “News”
or “Editorial” across
Print, TV News Channels, and
Online world.
|
| |
| Position
Advertised |
Sr.
Executive HR (PMS)
|
| Job
Profile |
a)
Administering pre & post PMS
documentation & processes
b) Documenting
a performance plan that includes
measures, desired
results, and standards.
c) Conducting
ongoing measurements and observations
to track an
employee performance exchanging
ongoing feedback on performance
to them.
d) To provide
support at recruitment and general
HR operations / activities.
e) To maintain
records of training to ensure
historical trends could
be suited such as hiring profiles,
hiring success rate & feedback
effectiveness.
f) To identify
resources to meet delivery &
training content needs.
|
| Skills
and Specifications |
•
Knowledge of performance management
tools.
• Ability to operate and
communicate well with all levels
of employees.
• Excellent time management,
performance management, and leadership
skills.
|
| Education
and Qualifications |
•
Post graduate diploma / degree
in HR
• 2 - 4 years experience
in performance management related
activities.
|
| Location |
Baroda.
|
| |
| Position
Advertised |
Head
– Production
|
| No.
of Positions |
1
|
| Job
Description |
To
supervise, guide and ensure smooth
Eikona production across Hunting
and Analysis.
a) Role is to
take charge of entire Eikona Baroda
(operations) set up.
b) Understanding
of topics like “media”,
“news”, impact of
news on companies and brands will
give added advantage.
c) Supervise
the timely production of reports
and scheduled dispatch to the
Client servicing team in Mumbai
d) Play the role
of a leader, motivator and counsellor
and help all Eikona employees
with their professional hurdles
e) Focus on time
management, multi-tasking, proper
data analysis, quality checks
etc.
f) Ensure team
discipline and decorum
g) Manage the
finance (P/L) of the Eikona Baroda
team set up.
h) Adept in Powerpoint
and MX Excel.
i) Will involve
periodic travelling to Mumbai
(Head Office) and other metros
(along with CS Mumbai team)
|
| Qualification |
MA
and/or MBA. |
Experience
|
Atleast
5-7 years of relevant experience. |
| Primary
Skills(Critical) |
•
Understanding of “marketing”
(not sales) as a concept. Understanding
of Communications – Advertising/PR
etc will be helpful
• understands “NEWS”
(is clued on with reading newspapers,
magazines), watching news channels,
internet. Is well read and has
ability to analyze “NEWS”
• Has experience in heading/leading
a large team and has leadership
skills
• Has ability to guide shopfloor
to deliver as per set timelines
• Should be good with Excel
sheet and PPT
• Is comfortable with late
working hours
• Should be flexible to
travelling outside baroda –
Mumbai etc.
|
| Location |
Baroda |
| |
| Position
Advertised |
Client
Servicing Executive
|
| Job
profile |
-
Client Servicing
-
Understanding
TAM Products and services.
-
Handle
Client Queries related to
various TAM Products, Data
& Services.
-
To
be a one point contact for
all TAM related services.
-
Conduct
Trainings for TAM Products
at Client Site.
|
| Qualification
& Experience Required |
- Preferably
Fresher or up to 6 months
experience work experience
in a similar profile.
-
Excellent communication skills.
- Preferably
good with numbers and sound
analytical skills.
|
| Location |
Mumbai |
| Educational
Qualification |
Graduate
/ PG |
| |
| Position
Advertised |
Sr.
Executive Corp Comm
|
| Job
profile |
-
Manage Media relations
-
Data
generation though TAM Software
and Dissemination
-
Design
& execute PR Plans to
increase visibility of TAM
-
Design
and execute internal / external
Communication activities
Will have to travel across
India.
|
| Professional
Qualification |
- Candidate
should have 1-1.5 years experience
from PR agency.
- Preferably
handled media clients such
as TV .
Channels /Radio Stations etc
- Understand
media industry and its functioning
Well versed with PR concepts
and documentation such as
press release, press conference,
Profiles, Media relations
etc.
-
Good command on English (Written
and spoken)
|
| Qualities |
- Self
motivated
- Passionate
for media, communication and
Research
- Ready
to learn new things Comfortable
with MS Excel & PPTs
-
Should be able to work with
deadlines
|
| Educational
Qualification |
Post
graduation in Mass Media / Communications
/ Public Relations |
| Location |
Mumbai |
| |
| Position
Advertised |
New
Business Development
|
| Reporting |
This
person will report and work closely
with the overall Business Head |
| Job
profile |
•
The Marketing/Sales/New Business
Development professional is required
to establish fresh contacts within
organizations and approach the
Corporate Communications and/or
the Marketing heads of those Corporates/Marketing
Companies and educate them to
use Eikona’s Measurement
services resulting in sales and
revenue generation for Eikona.
This will require travelling outside
Mumbai as well.
• The professional will
also be expected to look at creating
branding opportunities for Eikona
in industry forums, track or leverage
opportunities where Eikona can
publish and sell industry in reports/studies
etc.
|
| knowledge
base/ skill sets required |
•
Comfortable with MS Excel, PPT
and Word.
• Good Relationship building
and maintenance skills
• Good acumen of data analysis
and interpretation
• Concepts of Branding,
Marketing, Sales
• Clear concept of Advertising,
Public Relations, Event Management
etc.
• Aware of concepts such
as Paid vs Unpaid news
• Comfortable or aware of
standard industry data base like
Readership, Circulation, TV Viewership,
MHI, and basic concepts of Quantitative
and Qualitative research
• Avid reader of “News”
or “Editorial” across
Print, TV News Channels, and Online
world.
|
| Location |
Mumbai |
| |
| Position
Advertised |
Sr.
Media Analyst
|
| Description |
Analyzing
and Interpreting data related
to advertising on any media, viewership
etc. |
| Job
profile |
1.Working
with Analytics team to understand
a client’s need and to analyze
the data
2. Making decisions/recommendations
for clients basis analysis
|
| Requirements |
•
Master’s degree with Mathematics
or Statistics
• Ability to assimilate
information quickly
• Good numerical, statistical
and data-handling skills
• Candidate with good Knowledge
of MS Office (Especially MS Excel
and Powerpoint).
• Experience in using the
Microsoft Office suite with very
strong Communication skills.
|
| Experience |
1-2 years experience |
| Location |
Vadodara |
| |
| Position
Advertised |
Executive
Business Development
|
| Education |
Graduate
/ PG |
| Job
profile |
The
selected candidate will be focusing
on the Business Development (along
with Marketing) of the TAM’s
products & services.
The
core responsibility will be
to identify business opportunities
and increase the client base
for the company. The same will
involve regular Business development
process (from database generation,
presentation preparation to
client pitches).
Travel
will be involved as the division
caters to clients all over India.
Being
the face of the company, the
Business Development team will
pitch each and every product
& service of the company
in the market and hence should
be well aware about the same
themselves. Hence understanding
and learning of all products
& services will be a must.
The
profile also involves designing
and developing new ideas to
promote & market the existing
products & services further
in terms of Marketing activities
as well.
There
will be Revenue Targets involved
and the selected candidate will
be expected to meet the same.
Complete
training will be provided on
the working of the division
and the products & services
it involves.
Excellent
communication and presentation
skills are required.
|
| Location |
Mumbai
/ Delhi |
| |
