| Title |
Executive/Sr
Executive – Retail Sales |
| Location |
Mumbai
& Bangalore |
| Purpose
Of Role |
Work
closely on all matters related
to the sale of airtime for the
station. Enhances revenue through
clients |
| Experience |
1
to 3 years |
| Key
Responsibilities |
| Responsibility |
Implement
sales strategy |
| Tasks |
-
Enhance revenue through
direct sales w/advertising
agencies and Retail clients
-
Create,
maintain and enhance relationships
with accounts in identified
Retail categories.
-
Devise
and deliver presentations
to demonstrate the value
of the Station's dominating
and specialized consumer
market while referencing
syndicated research data
such as Nielsen, etc.
-
Optimise
current agency and client
relationships
-
Function
strategically and tactically
to position the Station
to dominate the radio space
through higher Brand Counts/Direct
Clients.
-
Develop
sales plans and goals by
studying and understanding
the station's market and
seek approval all sales
promotion campaigns from
the Sales Head
-
Determine price schedules
and discount rates in tandem
with the Sales Head.
-
Review operational records
and reports to project sales
and determine profitability.
-
Monitor
and analyse sales and marketing
activity against goals.
-
Scan the environment to
gain insights into competitor
strategies, potential business
opportunities and market
trends
|
| Responsibility |
Monitor
competition and Maintain Relationships
with external Agencies / clients |
| Tasks |
-
Be constantly aware of new
trends in media.
- Identify
and resolve customer complaints
regarding sales and service.
- Monitor
customer preferences to determine
focus of sales efforts.
|
| Performance
standards |
- Update
Sales Head about market trends
- Develop
relations with Agency/clients
resulting in quality business
- Reports
/ information in timely fashion
|
| |
| Primary
Interaction |
Nature |
External
|
| Clients:
Agencies, Advertisers, Institutions |
-
Maintain
and develop new business
with clients and agencies
to attract their desired
demographic.
-
Sell network specials and
Radio programming offerings
that are of interest to
local/regional advertisers
-
Function
effectively within local/regional
advertisers seeking access
to urban/national markets
-
Present
professionally to local/regional
corporations/institutions
|
| |
| Unique
Knowledge & Skill Requirement |
-
Strong management skills
to direct local sales staff
and resources
-
Good
with meeting and exceeding
targets
-
Familiarity
with Mumbai/Bangalore market
(geographically) is critical
-
Should have experience in
distributor management
-
A polished sales executive
with the capacity to gain
internal and external consensus,
an extremely polished and
well groomed professional
-
Strong
communication skills to
gain consensus internal
and external to the local
Station.
-
Self-motivated,
proactive, strong work ethic.
Intelligent strategic thinker.
-
Creative
seller who takes advantage
of opportunities. A person
who can also create their
own compelling opportunities
for clients and the Company
-
Time
management and financial
skills.
|
| Profile |
| Qualification |
MBA |
| Experience |
FMCG
(Beverage) / Telecom (Prepaid)
/ Credit Cards (DSA management)
/ Media (print or radio) |
