When compared to the corresponding period of 2010, results for the Indian Readership Survey 2011 Q2 reflect grim trends for the English newspaper genre. Bucking this trend are Hindustan Times and The Times of India among the Top 10 English dailies. However, at the same time five out of the Top 10 dailies have witnessed decline in their average issue readership (AIR) as compared to 2010 Q2.
HT and TOI have seen a combined addition of 6.67 lakh readers in a year. When compared to IRS 2011 Q1, both dailies have added nearly 74,000 readers. With an addition of 3.83 lakh readers over last year, TOI has registered an AIR of 74.71 lakh in IRS 2011 Q2. Hindustan Times comes a distant second with an AIR of 37.37 lakh, registering a growth of 8 per cent over last year.
Decline in AIR continued for The Hindu in IRS 2011 Q2 as well. The newspaper has recorded an AIR of 20.77 lakh, down 5 per cent over last year. With an AIR of 12.09 lakh, The Telegraph has seen no significant change in its readership and maintains its position as the fourth most read English daily in the country.
Both Deccan Chronicle and DNA have seen positive growth in AIR as compared to the previous quarter. However, when compared to the corresponding period last year, both dailies have witnessed negative trends in AIR, with Deccan Chronicle seeing a 6 per cent drop and DNA witnessing a 1 per cent dip in AIR.
The performance of Mumbai Mirror and The Tribune, too, was not up to the mark, with both witnessing decline of 4 per cent in AIR as compared to last year.
Meanwhile, adding 41,000 readers in a year, The New Indian Express has registered an AIR of 5.59 lakh in IRS 2011 Q2, a growth of 8 per cent as compared to last year.
The IRS Q2 2011 analysis is brought to you by the exchange4media Group & Lintas Media Group