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IRS2011Q2 IRS 2011 Q2: Mixed bag for magazines in Andhra; Swati Sapari Vara Patrika leads

IRS 2011 Q2: Mixed bag for magazines in Andhra; Swati Sapari Vara Patrika leads

Author | Arwa Sultanali | Friday, Oct 14,2011 9:53 AM

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 IRS 2011 Q2: Mixed bag for magazines in Andhra; Swati Sapari Vara Patrika leads

Average issue readership (AIR) of the top ten magazines in Andhra Pradesh have shown mixed results as per the IRS 2011 Q2 data. The Week has seen a three-digit growth over last year.

Telugu magazine Swati Sapari Vara Patrika leads the list with an AIR of 4.32 lakh as per the IRS 2011 Q2 results, down 19 percent from last year’s figure of 5.32 lakh. The AIR went down 6 per cent over the previous quarter.

Telugu magazine India Today from the India Today Group stable is at the second spot reporting the highest AIR of 1.43 lakh in the 2011 Q2 as against 1.14 lakh in the same period last year. When compared to the last quarter – 1.17 lakh – the AIR grew 22 percent.

English magazine India Today stood third when AIR fell to 88,000 in 2011 Q2 from 1.16 lakh in 2010 Q1. Meanwhile, English fortnightly Filmfare has sustained at the fourth position and reported an increase in AIR of 42 percent taking it to 34,000 in 2011 Q2 as against 24,000 in 2010 Q1. The AIR for the quarter increased 26 percent.

English magazine Outlook takes the fifth spot with the latest AIR standing at 32,000, up 28 percent over last year’s AIR of 25,000.

English weekly The Week secured the sixth place with an AIR of 31,000 in 2011 Q2, up 121 percent over 14,000 in 2010 Q2. The results for this paper too also remained unchanged over the quarter.

Frontline at No.7 went up 4 percent in it AIR taking it to 24,000 in 2011 Q2 from 23,000 in 2010 Q1. Interestingly, the AIR for the quarter fell to 4 percent bringing it down over 2011 Q1 figure of 25,000.

English monthly Competition Review Success stood at eighth place when its AIR declined 15 percent taking it to 23,000 from 2011 Q2 from 27,000 in the same period last year. The results over the quarter declined 8 percent over 25,000 in 2011 Q1.

English magazine Business and Economy made it as the ninth player registering an AIR of 19,000 in 2011 Q2, a decline of 10 percent over 21,000 in 2010 Q1. The same magazine declined 14 percent over 22,000 in 2011 Q1.

English Magazine Health and Nutrition took the tenth spot registering an AIR of 14,000 in 2011 Q2, down 22 percent over last year’s figure of 18,000. Compared to the AIR of 13,000 in 2011 Q1 the magazine has seen a growth of 11 percent.

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