The Indian Readership Survey Q2 2011, did not bring much cheer to Oriya publications. While all four Oriya dailies surveyed by Hansa Research, witness Decline in average issue readership, Dharitri is an exception grown by 10 per cent over last year.
Losing almost 1.02 lakh readers, compared to last year, Sambad has registered an AIR of 15.04 lakh in the recent round of IRS results. Meanwhile, Dharitri, adding 1.33 lakh readers in its kitty over last year, has recorded an AIR of 14.55 lakh. Samaj and The Samaya have also witnessed perpetual decline in AIR. While, Samaj has received an AIR of 13.97 lakh, The Samaya has reported an AIR of 1.85 lakh in the recent round of IRS.
Weekly magazine, The Saptahik Samaya, have also seen decline in readership reporting an AIR of 2.60 lakh. While, in its debut survey Nijukti Khabar has recorded an AIR of 1.35 lakh.