Despite the growth seen in the AIR (average issue readership) of topline dailies, Eenadu and Sakshi, in Andhra Pradesh, ‘Any Telugu’ daily has seen a decline in AIR of almost 3 per cent as per the IRS 2011 Q1, as compared to last year. Meanwhile, all the top ten English dailies in the state have seen decline in their AIR numbers. With the loss of an AIR of 10,000, ‘Any English’ daily has gained an average issue readership of 11.15 lakh in the state.
While, Telugu daily Sakshi has added 4.24 lakh readers, registering an AIR of 49.88 lakh in IRS 2011 Q1, Andhra Jyoti has seen decline as it loses 4.02 lakh readers, reporting an AIR of 20.04 lakh. Eenadu is the most read daily in the state with an AIR of 59.08 lakh, a marginal growth of 0.8 per cent. Losing a massive 8.79 lakh readers, Telugu daily Vartha’s AIR has come down to 3.62 lakh in IRS 2011 Q1 from 12.41 lakh last year.
Andhra Bhoomi has also lost readers despite its AIR going up to 2.65 lakh. On the other hand, Andhra Prabha has reported positive growth in its AIR which stands at 1.21 lakh, a growth of 18.63 per cent.
Meanwhile, ‘Any English’ daily has witnessed a decline in readership, registering an AIR of 11.15 lakh, down from 11.25 lakh last year. Deccan Chronicle is the most read English daily in the state with an AIR of 7.35 lakh, a decline of 2.39 per cent. The Hindu and the Times of India are among the English dailies to have made their entry into the list of top ten dailies in the state. While The Hindu has recorded an AIR of 2.97 lakh, The Times of India has seen an AIR of 1.12 lakh.
AIR of ‘Any Urdu’ daily has grown by 6.67 per cent in the state, reporting an AIR of 1.44 lakh in IRS 2011 Q1, up from 1.35 lakh last year.