Except Dharitri and Nav Bharat, all dailies in the top ten list have reflected a stark picture in Orissa. All English dailies surveyed among the top ten have reported negative growth in average issue readership (AIR), with the AIR of ‘Any English’ daily reported at 3.07 lakh, a decline of 10.23 per cent compared to last year.
Meanwhile, losing AIR of 1.24 lakh, ‘Any Oriya’ daily has registered an AIR of 35.50 lakh. With a decline of 6,000 readers, Hindi dailies too provided no respite in the Orissa market.
Dharitri, the lone daily that has reported rise in average issue readership by 6.50 per cent, is giving close competition to Sambad that has recorded decline of almost 4 per cent in AIR. While Sambad has recorded AIR of 15.81 lakh, Dharitri reached at 14.42 lakh in recent IRS results.
Samaj and The Samaya both have registered decline in readership losing AIR of 1.77 lakh, combined. English dailies, the Times of India, the New Indian Express, the Hindu and the Telegraph, all have witnessed decline in the average issue readership as all four lose 58,000 readers combined.
Meanwhile, Hindi daily Dainik Jagran had reported decline of 13.95 per cent in readership, however, with growth of 4.76 per cent Nav Bharat has got AIR of 22,000 in Orissa.