With a growth of 1.5 per cent in readership, the Marathi newspaper market has added 2.78 lakh more readers since the IRS 2010 Q1 results. Top three dailies of the genre – Lokmat, Daily Sakal and Pudhari have witnessed growth in their readership. Among top five dailies, Maharashtra Times has also seen growth in AIR (Average Issue Readership) numbers as compared to Q1 results of IRS, 2010.
Lokmat with AIR of 74.86 lakh, the most read Marathi daily, has recorded a growth of 1.70 per cent in its readership as against the IRS Q1 2010 results. Daily Sakal has witnessed a double digit growth of 11.63 per cent in readership and reported AIR of 45.68 lakh. Meanwhile Pudhari has attracted 36000 more readers and registered an AIR of 26.59 lakh as per the recent result of Indian Readership Survey for Q1 2011.
Meanwhile, Punya Nagari lost 4.04 lakh readers and ended up registering AIR of 18.18 lakh in the IRS Q1 2011 results. However, among top five Maharashtra Times has also been able to record growth in readership with the hike ofm2.41 per cent in readership as against the IRS Q1 2010 results. Maharashtra Times has got AIR of 11.48 lakh in the IRS Q1 2011.
Among the top fifteen Marathi dailies, eleven have seen de-growth in their readership numbers as compared to the IRS Q1 2010.
For weekly magazines, while Saptahik Sakal has witnessed double digit negative growth of 12.99 per cent in readership; Lokprabha and Chitralekha has seen growth in AIR by 31.11 and 7.84 per cent, respectively as compared to IRS Q1 2010. Meanwhile, Marathi monthly, Grihashobhika has degrown by 1.97 per cent over IRS Q1 2010 results.