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IRS2011Q1 IRS 2011 Q1: Hindi dailies grow by 2 pc in Delhi-NCR

IRS 2011 Q1: Hindi dailies grow by 2 pc in Delhi-NCR

Author | Nitin Pandey | Tuesday, Jun 21,2011 12:42 PM

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IRS 2011 Q1: Hindi dailies grow by 2 pc in Delhi-NCR

Hindi newspapers have seen growth in overall readership in Delhi and Delhi-NCR regions as per the Indian Readership Survey 2011 Q1 data. The Delhi-NCR market has seen better growth than Delhi in terms of readership for Hindi dailies as compared to IRS 2010 Q1. While in Delhi-NCR, ‘Any Hindi’ daily recorded a growth of 1.97 per cent, in Delhi region the growth for the same segment is 1.49 per cent, as compared to IRS 2010 Q1. However, among the top five dailies, Hindustan has seen a decline in its readership in Delhi, while Amar Ujala has reported de-growth in both Delhi and Delhi-NCR regions.

Delhi Region:
With an AIR (Average Issue Readership) 18.53 lakh, Navbharat Times is the most read Hindi daily in the National Capital. The daily has seen a growth of 9.64 per cent in its readership as against IRS 2010 Q1. Meanwhile, Hindustan has witnessed a decline of 4.79 per cent in its readership as compared to the corresponding period of IRS in 2010. The daily has reported an AIR of 11.32 lakh in IRS 2011 Q1.

Both Dainik Jagran and Punjab Kesari have reported positive growth of 4.45 per cent and 1.33 per cent, respectively, in IRS 2011 Q1 as compared to 2010 Q1. Dainik Jagran has seen an AIR of 6.80 lakh, while Punjab Kesari has registered an AIR of 7.60 lakh. On the other hand, Rashtriya Sahara and Amar Ujala have de-grown in IRS 2011 Q1, down 36.19 per cent and 40.82 per cent, respectively, as against IRS 2010 Q1 numbers.

Delhi NCR Region:
Navbharat Times has maintained its lead in the Delhi-NCR region too. With an AIR of 19.66 lakh, the daily has seen a growth of 8.50 per cent as against IRS 2010 Q1. Hindustan, with an AIR of 13.16 lakh, has seen a growth of 1.39 per cent. Meanwhile, Dainik Jagran, with the growth of 5.72 per cent, has recorded an AIR of 10.72 lakh. Punjab Kesari has got an AIR of 8.44 lakh, witnessing a marginal growth of 0.96 per cent as against IRS 2010 Q1.

Declining trend has continued for Amar Ujala in the Delhi-NCR region too. The daily reported an AIR of 2.26 lakh, down 10.67 per cent as compared to IRS 2010 Q1.

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