Even as the big chunk of the newspaper readers are hooked to the Gujarati dailies as they grow by 2.35 per cent reporting AIR of 1.02 crore, English dailies have grown by 53.49 per cent in the state over last year. Adding 1.38 lakh readers, AIR of any English daily is perched at 3.96 lakh, a growth of 53.49 per cent.
Led by the growth of Divya Bhaskar and Sandesh, any Gujarati daily added 2.35 lakh more readers in a year taking its AIR to 1.02 crore. With Gujarat Samachar declining by 2.48 per cent and AIR of Divya Bhaskar heading north adding almost 3 lakh readers over a year, the fight for No1 position likely to be intensified in coming quarters of IRS. However, in third position presently, Sandesh is also not far behind Divya Bhaskar as later settled with AIR 35.34 lakh at second position followed by AIR of 32.32 lakh of former.
Meanwhile, English daily The Times of India, adding 1.08 lakh readers, has reported AIR of 3.27 lakh. Gujarati dailies Saurashtra Samachar and Gujarat Mitra & Darpan, have witnessed their AIR numbers heading south with losing almost 45,000 readers combined.
Kutch Mitra with growth of 5 per cent in percentage terms, while adding marginal 6000 readers in actual, has reported its AIR hovering at 1.21 lakh. Interestingly, growth of Hindi dailies in the state is being led by Rajasthan Patrika that has reported a tremendous growth of 173.08 per cent in AIR compared to IRS results in corresponding period last year. A 6-day newspaper, Akila has also declined in the state registering AIR of 59,000, down from 68,000 last year.
English dailies the Economic Times and the Indian Express have risen by more than hundred per cent growth in AIR, adding 29,000 readers in a year. However, AIR of English daily DNA has also nosedived by 12 per cent gaining AIR of 22,000. Accounting decline of 27.27 per cent, Bombay Samachar garnered an AIR of 8,000.