Declining trends in average issue readership (AIR) has pushed Hindi daily Amar Ujala to second position in the state as English Daily Excelsior replaced it reporting an AIR of 1.04 lakh. However, overall in the state Hindi dailies have been able to attract more readers as AIR of any Hindi daily reported at 1.60 lakh, a decline of 5.88 per cent, followed by an AIR of 1.10 lakh of any English daily.
With 15 per cent decline, Amar Ujala has reported highest decline with an AIR of 1.02 lakh, down from 1.20 lakh last year. Amar Ujala’s decline comes as a gain of a ranking for Daily Excelsior getting an AIR of 1.04 lakh, a rise of 2.97 per cent. Meanwhile, in percentage terms, however, Punjab Kesari and Dainik Jagran have witnessed rise of 5.13 and 8 per cent in AIR, but in actual terms each of them have added 2000 readers.
English daily Hindustan Times accounted average issue readership of 6000 similar to last year’s AIR. On the other hand, the Times of India has reported decline by 33.33 per cent, registering AIR 6000. English dailies The Hindu and the Economic Times have reported their first survey in the state recording AIR of 3000 and 2000, respectively. Meanwhile, the Tribune has declined by 25 per cent garnering AIR of 3,000 as per the recent IRS results.