Growth story continues for dailies in Madhya Pradesh in Q4 IRS results too. As per the recent results of IRS, seven out of top ten dailies have seen positive growth in average issue readership (AIR).
Dainik Bhaskar has sustained its leadership in the state with AIR of 35.34 Lac; a growth of 5.27 per cent as against the Q3 AIR numbers. Nai Dunia and Patrika have seen double digit positive growth in readership as compared to previous quarter. While, NaiDunia gained 18.76 per cent growth with AIR 12.09 Lac; Patrika with AIR 10.80 Lac saw growth of 15.26 per cent.
Meanwhile, Raj Express has seen a negative growth of 7.12 per cent as against the Q3 numbers of IRS with AIR 5.74 Lac. Dainik Jagran, Hari Bhoomi and Nav Dunia have also seen healthy double digit growth in AIR in Q4 results of IRS.