As per the IRS Q3 2010 results, four of the top five Gujarati dailies have seen growth, while of the three Gujarati magazines, two have recorded growths. Chitralekha, the most read Gujarati magazine, has seen no change in its Average Issue Readership (AIR) in the third quarter.
Among the Gujarati dailies, Gujarat Samachar is the most read. The paper has seen a marginal growth of 0.59 per cent in its AIR at 5,249,000 in the third quarter, as against the Q2 figure of 5,218,000.
At No. 2 is Divya Bhaskar, which has seen a growth of 6.34 per cent in its AIR, which stands at 3,603,000, as compared to 3,388,000 in the previous quarter. Sandesh follows at No. 3. The paper has registered a growth of 7.99 per cent with a readership of 3,377,000 in Q3, while it was 3,127,000 in Q2.
Bombay Samachar, which is ranked fourth, is the only Gujarati daily to show a decline in AIR, which is at 5.58 per cent – from 215,000 in Q2 to 203,000 in this quarter. Gujarat Mitra & Darpan at No. 5 has seen a growth of 2.68 per cent in its AIR at 191,000, as opposed to 186,000 in Q2.
Among Gujarati magazines, Chitralekha tops the list, however, its AIR has remained unchanged at 146,000 over its Q2 figure.
Grih Shobha has recorded a growth of 9.57 per cent and its Q3 AIR stands at 103,000, as against 94,000 in the previous quarter. Abhiyaan at No. 3 has seen the highest growth of 32.2 per cent in its AIR, which stands at 78,000, up from 59,000 in Q2.
[The mentioned readership figures are Average Issue Readership (AIR) figures, Total Readership (TR) may vary. After various discussions with advertisers and media buyers, as a policy exchange4media uses only AIR numbers.]