The IRS Q3 2010 results bring no cheer for the dailies in Chandigarh. Some time back Hindi daily Hindustan had terminated its Chandigarh edition due to decreasing readership trends, the situation hasn’t improved for most dailies, which have seen sharp drop in readership in this quarter.
All the Hindi dailies in the overall top 10 dailies’ list have seen de-growth in the third quarter. Dainik Bhaskar leads the list, but has seen a 5 per cent decline in its Average Issue Readership (AIR) – from 180,000 in Q2 to 171,000 in Q3.
Amar Ujala, the No. 4 daily in the overall list and ranked second among Hindi dailies in Chandigarh, has also seen a negative growth of 8.24 per cent in readership at 78,000. Dainik Jagran is ranked fifth in the overall list and is the third most read Hindi daily in the Union Territory. The paper has seen an AIR of 26,000 in Q3, down 7.14 per cent from its Q2 figure of 28,000.
Punjab Kesari, Hindustan and Dainik Tribune have registered double digit negative growth in readership at 12.50 per cent, 12.50 per cent, 14.29 per cent, respectively.
On the other hand, English dailies have fared better in the Chandigarh market. The Tribune is the most read English daily in this market and is ranked second in the overall list with an AIR of 89,000 in Q3, decline of 5.32 per cent over the Q2 figure of 94,000.
Hindustan Times, the second most read English daily in Chandigarh, has recorded a positive growth of 8.97 per cent with its AIR at 85,000 in Q3 from 78,000 in the previous quarter. The Times of India, too, has seen positive growth of 9.09 per cent with an AIR of 24,000. The paper is ranked sixth in the overall list. The Indian Express has seen a drop of 6.25 per cent, recording an AIR of 15,000.
Meanwhile, magazines in Chandigarh continue with the positive performance in IRS Q3 2010 results. India Today has seen a robust positive growth of 41.67 per cent is the most read magazine in the Union Territory. The weekly has recorded an AIR of 17,000 from 12,000 in Q2.
Readers Digest follows with an AIR of 14,000, up 7.69 per cent from its Q2 figure of 13,000.
Hindi magazine Grih Shobha is the third most read magazine in this market, but has seen a drop of 21.43 per cent in its AIR, which stands at 11,000 in this quarter.
On the other hand, both Femina and Competition Success Review have doubled their AIR figures from the previous quarter, witnessing 100 per cent growth in readership.
However, it is Outlook Traveller that has seen the highest growth in readership in this market, which stands at 150 per cent.
[The mentioned readership figures are Average Issue Readership (AIR) figures, Total Readership (TR) may vary. After various discussions with advertisers and media buyers, as a policy exchange4media uses only AIR numbers.]